Questions On Human Resource Management Essay - 1742 Words

Assignment 1 Paper 710: Managing People Submitted By: KOMAL Answer 1. Human resource Management is very important in every organization. It satisfies the needs of man power and creates an atmosphere where all employees can work together to achieve the goals of an organization. HRM role is to plan how to recruit right people and give experienced and well trained workforce to organization.It makes plans for training and development of hunman resource in an organization.The main functions of Human Resource Management in an organization are given below: 1. Recruitment 2. Training and Development 3. Professional Development 4. Benefits and Compensation 5. Ensuring Legal Compliance Role and importance of human resources Human Resources (HR) is concerned with the issues of managing people in the organisation. The Human Resources department is responsible for many people related issues in an organisation. Human Resources Management occur daily in workplaces.HR acts as a systematizing , policing, traumatizing body of an organization.. They also see HR staff as supporting managers, not regular employees. A decent HR office is requesting to a representative arranged work environment in which workers are empowered and locked in. HR acts as a backbone of an organization. The importance of HR is easily overlooked in the busy day-to-day in the workplace, but without contributions in each of these areas, the organization would be less successful. Human resources management inShow MoreRelatedQuestions On Human Resource Management1730 Words   |  7 PagesBusiness Etiquette in Japan 6 Conclusion 7 Introduction Human Resource Management is one of the most important functions in an organization designed primarily for the management of people within the organization, focusing on systems and policies. Also known as HR it typically undertakes a number of activities such as employee recruitment, employee benefits, training development, rewarding and performance appraisal. With Human Resource being so complex it also faces a lot of challenges especiallyRead MoreQuestions On Human Resource Management2878 Words   |  12 Pages ARISE: A Destination-for-a-Day Spa Case study analysis Rick (Yingchuan) Wang HRT 650: Human Resource Management in the Hospitality Industry Dr. Gary A. Hamilton March 4, 2015 Introduction Analysis ARISE was a Dallas-based destination spa built in May 2009 by Kristen Chambers, an entrepreneur and a devotee to spa treatment, with herself being the President and CEO. The business of ARISE was structured into two units with the VP of business operations, Sam Solti, responsibleRead MoreQuestions On Human Resource Management2511 Words   |  11 PagesName: Thenjiwe Chiriso. Student ID: 81488. Subject: Human resource management in the health care. Tutor: Ashley Page. Assessment 2: Literature review. Due Date: 17 April 2015. Introduction This paper is a review of literature on recruitment and selection processes. The aim of this paper is look at four research articles, some are qualitative and some are quantitative. It analyses the strength weakness of recruitment and selectionRead MoreQuestions On Human Resource Management1347 Words   |  6 PagesBUHRM5912 HUMAN RESOURCE MANAGEMENT Assignment Title: HRM functions must be integrated with each other and with strategic issues if they are to make a contribution to HR outcomes or the â€Å"bottom line† for the organisation. Discuss this statement, with reference to relevant HRM structure. Student Name: Uzair Aziz Student ID: 30131135 Lecturer/Tutor: Genna Kaur Word Count: 1700-1900 Date of Submission: 22nd August’ 2014 Table of Contents 1. Executive Summary 1.1 Introduction Human resource managementRead MoreQuestions On Human Resource Management2550 Words   |  11 PagesDefinition of strategic human resource management ------------------------------ 02 1.2 Importance of human resource management in organisations ------------------ 02 1.3 Analysis of the framework of strategic human resource management. ---------- 03 2.1 Analyse the strategic human resource process ----------------------------------- 04 2.2 Assess the roles in strategic human resource management ----------------Read MoreQuestions On Human Resource Management1498 Words   |  6 PagesISSUE IN HUMAN RESOURCE MANAGEMENT Prepared by: Muhammad Salman Sami Roll # 1301064 What is HRM? Human Resource Management (HRM) is the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization. CURRENT ISSUE IN HRM INTRODUCTION Fundamentally, HRM is based on the assumption that employees are individuals with varying goals and needs and Human resources departmentRead MoreQuestions On Human Resource Management Essay2264 Words   |  10 Pages1. Background 3 1.2. Location 3 2. SCOPE MANAGEMENT: 4 a. To Visit the Site Investigate: 4 b. Catchment Analyses 4 c. HEC-HMS Modeling: 4 d. To design a detention basin: 4 e. Water quality quantity management: 4 3. HUMAN RESOURCE MANAGEMENT: 5 4. THE INTEGRATION MANAGEMENT 6 5. WORK BREAKDOWN STRUCTURE 7 6. NETWORK DIAGRAM 7 7. THE PROCURMENT PLAN: 8 8. TIME MANAGEMENT 9 9. COST MANAGEMENT 10 10. THE COMMUNICATION MANAGEMENT 11 11. RISK MANAGEMENT: 11 12. â€Å"RFT (Request for tender)† 12 13.Read MoreQuestions On Strategic Human Resource Management Essay7145 Words   |  29 Pagescontext of NZ organizations Conclusions Recommendations References Appendices Executive Summary Strategic Human Resource Management is an approach to the management of human resources that provide a strategic framework to support long- term business goals and support. This approach is concerned with structure, culture, values, quality commitment and matching resources to future needs. It is to ensure that a company has right people to do right jobs with the required skills, knowledgeRead MoreHuman Resource Management: Questions and Answers4846 Words   |  20 PagesQUESTION ONE Introduction Humans are an organization s greatest assets; without them, everyday business functions such as managing cash flow, making business transactions, communicating through all forms of media, and dealing with customers could not be completed. Humans and the potential they possess drive an organization. Today s organizations are continuously changing. Organizational change impacts not only the business but also its employees. In order to maximize organizational effectivenessRead MoreQuestions On International Human Resource Management Essay1716 Words   |  7 Pagesstudy Please find completed case study on International Human Resource Management-Padi Cepat on the basis for your reading and action. Sign: Name: Patel Nimisha Paper Title International Human Resource Management Paper Code 95.892(B) Term 1 2015 Lecturers : Dr. Robert Khan

Tranformation of the Medical Industry Due to Advances in...

Over the years, medical industry has shaped and transformed due to the recent advance in technology. It affects how we live and what we fear disease wise. With the incredible technology we have now we’ve been able to gather more research about ourselves, like our DNA and cells. We’ve been able to clone, create artificial organs, re-write our traits and even predict what we might have in the cancer. We can also make designer drugs, and how much better the market for them can get over time. With technology advancing every day of our lives soon we’d be able to create whole humans with different functions born to do certain things, literally. DNA is known as deoxyribonucleic acid. Deoxyribonucleic acid is a self-replicating material that is known to be in almost every living organism. DNA is shaped like a twisted double helix and is composed of long strands; sugars, phosphate groups as well as nitrogenous bases. This is organized into structures called chromosomes and placed within the nucleus of our cells. DNA contains our genetic information needed for the production of our other cells productions. The history of genetic research began with Gregor Mendel or the â€Å"Father of Genetics†. His study of plants and reproduction brought interest to the study of genetics. Around the same time as Gregor had conducted his studies, Friedrich Miescher discovered a substance called â€Å"nuclein†, he isolated a sample of what we know now as DNA. After his findings, his pupil, Richard Altman,

Managing Employee Retention and Turnover Essay Example For Students

Managing Employee Retention and Turnover Essay Managing Employee Retention and TurnoverEmployee retention has always been an important focus for human resource managers. Once a company has invested time and money to recruit and train a good employee, it is in their own best interest to retain that employee, to further develop and motivate him so that he continues to provide value to the organization. But, employers must also recognize and tend to what is in the best interest of their employees, if they intend to keep them. When a company overlooks the needs of its employees and focuses only on the needs of the organization, turnover often results. Excessive turnover in an organization is a prime indicator that something is not right in the employee environment. We will look at the differences between retention and turnover, why employees stay, reasons why they leave, and what can be done to save them. We will also examine some external factors that will make employee retention and turnover reduction highest priorities for human r esource professionals in the twenty-first century. Basically, employee retention is measured by an employees longevity with a company, and is the desired outcome of a company hiring workers it wants and needs. Many organizations find it more productive and profitable to redirect resources formerly allocated to recruiting, hiring, orienting, and training of new employees and use them instead toward employee retention programs. Such programs identify good performers who are likely to leave the company and work proactively to retain them. Although there is no tried-and-true prescription for retaining good employees, there are five factors that have a proven positive impact on retention and they should be taken into consideration when developing an employee retention program:Supervisor/Employee relationship Immediate supervisors who are also leaders of people will be the most important people in the workplace of the future (Jamrog, 2004) Todays supervisor is expected to be a coach, a trainer, and a mentor. Foremost, he must be able to c ommunicate well up and down the organization. Employees who have honest, open relationships with their supervisors feel a sense of commitment to them. Employee engagement The best employees are motivated by tasks that are intellectually stimulating and provide variety and challenge while contributing value. Studies from the Gallup organization show that employees who have an above-average attitude toward their work will generate 38 percent higher customer satisfaction scores, 22 percent higher productivity, and 27 percent higher profits for their companies. Training Employees want to increase their skills, knowledge, and abilities to remain marketable. It gives them a sense of job security. In todays workplace, the more training employees get, the more likely the employer will retain them. According to a 1999 Emerging Workforce Study conducted by Interim Services and Louis Harris and Associates: Among employees who say their company offers poor training, 41 percent plan to leave within a year, versus only 12 percent of those who rate training opportunities as excellent. (Business Week, March 1, 1999)Recognition According to Rog er Herman, chief executive officer of The Herman Group, a management-consulting firm in Greensboro, N.C., you need to show your employees that you appreciate them, that you value their opinionsand show them in a lot of ways. Care and concern for employees on a personal level means more to many employees than compensation. Balance Managements recognition of the importance of personal and family life remains the top driver of employee loyalty. Employees who spend a moderate amount of time each week attending to personal matters while at work have a higher level of commitment to their employer than those who spend no time. (America @ Work 1999, Aon Consulting, Chicago, Illinois; 312.701.4844) Employers who provide a work/life/family balance are more successful in retaining employees. Traditionally, executives have used compensation strategies to solve retention problems, but in todays workplace high pay by itself is not enough to keep employees around. A recent survey by The Society for Human Resource Management ranked tuition reimbursement programs and vacation/holiday time as the top two retention initiatives being offered by employers. In addition, instant recognition programs, such as spot bonuses, are being used to reward excellence in performance as it occurs. Such programs give employees immediate gratification for their efforts rather than delaying it until annual reviews. Also, flexible work hours and telecommuting programs that allow employees to better balance their work commitments with their family duties are becoming more common. According to Ceridian Employer Services (2004), 90 percent of companies with more than 5,000 employees allow telecommuting. And 52 percent of large companies use virtual teams. Organizations must continually search for inn ovative ways to retain their best employees. Fortunately, the costs of these efforts are low in comparison to the high costs of turnover. Turnover of employees can be involuntary or voluntary. When a company lets go of an employee who has been a bad performer, has violated company policy, or broken a law it is usually considered involuntary turnover. So are layoffs. More often we speak of turnover in the context of being voluntary, or the unplanned loss of employees who leave on their own accord, but that the company would prefer to keep. This type of turnover is undesirable. Regardless of type, turnover costs are staggering. The quantitative costs include: hiring a temporary to fill the position or paying overtime to an existing employee, lost productivity, loss on training dollars invested in the employee who left, severance pay and benefits, as well as, advertising, recruiting, hiring, orienting, and training costs to fill the open position. Carl Kutsmode, Principal and founder o f the Tiburon Group, an Internet recruiting solutions consulting firm makes this observation, In many cases, reducing your turnover rate can significantly reduce your total staffing costs by as much as one half. The Journal of Business Strategy, 2003 estimates turnover costs in the United States at $5 trillion annually. There are also intangible costs associated with turnover, such as a drop in employee morale, poor service delivery, and lost customers. Though difficult to quantify, they impact both productivity and profitability. Because employees are inclined to state politically correct reasons for resignation, companies often conduct exit interviews to obtain value feedback. Using human resource personnel to conduct the interview establishes a safe zone for employees to openly share their thoughts. To further encourage communication, questions should be open-ended, prepared in advance, and designed with a purpose. Buhler (2004) recommends including the following questions:What did you most enjoy about your job? What did you least enjoy?What did you like about the management style at the company? What did you dislike?What would you have changed at the company if you had been given the opportunity?Is there anything that would have resulted in your staying with the company?What is your new position providing you differently from your position here?Exit interviews can be used to track trends in turnover that may be rooted in discrimination, improper training, or inadequate pay or benefit programs. Employers can use this information to make appropriate changes or take corrective action, if needed. Exit interviews should always maintain a positive note so that employees realize their feedback is welcome and appreciated, and so their closure with the company is a positive experience. Some employers choose to wait three to six month before conducting exit interviews. These are often done by mail, phone, or online and may take the form of a survey or be outsource d to a third party. The belief is that as time passes, former employees tend to be less hesitant and more objective in their responses. The results from exit interviews only prove valuable if they are used productively within the organization. By examining the core reasons given for turnover, a company can implement strategies to reduce it. These strategies can form the basis for the employee retention program. Christian Timbers, a leading global executive search firm, gives these top ten reasons for why employees leave:Boredom or lack of challengeLimited opportunities for growth and advancement (40% of resignations)Lack of appreciationLow expectations and standards for the positionNoncompetitive compensation packagesInferior or ineffective co-workersLack of leadership or poor supervisionPervasive bureaucracyUnreasonable work hoursCommute or location of company By combining turnover and retention information, a company can see why people leave and what can be done about it. Each of the ten reasons for leaving listed here could be reduced or eliminated with a proactive employee retention program, one that is centered on factors that employees themselves have given as reasons for staying with their employer. Again, these factors stress good supervisory/employee relationships, engage employees in their work, provide training opportunities, recognize and appreciate employees, and offer flexibility and balance in work, life and family duties. By profiling what makes an employee stay, companies can establish proactive retention programs that reduce the number of turnovers. Hamlet as a Comment on Humanity Essay. ReferencesAARP. 2002, Staying Ahead of the Curve: The AARP Work and Career Study. Wahington, D.C.: AARPRetention rodeo. Buhler, Patricia M. The exit interview: a goldmine of informationSource: Supervision v. 63 no4. (Apr. 2002) p. 15-17. Database: WilsonSelectPlus. Ceridian Employee Services, http://www.ceridian.com/myceridianChristian Timbers, www.ctnet.com Frank, Fredric D. The Race for Talent: Retaining and Engaging Workers in the 21st Century. Source: Human Resource Planning v.27 no3 (2004) p. 12-25. Database: WilsonSelectPlus Jamrog, Jay. The Perfect Storm: The Future of Retention and Engagement. Source: Human Resource Planning v. 27 no3 (2004) p. 26-33. Database: WilsonSelectPlus. Society for Human Resource Management (2003). Older Workers Survey. U.S. Department of Labor, Bureau of Labor Statistics (2003) Customized Data Compilation, November 20. Demographics and Destiny: Winning the War for Talent, Watson Wyatt Worldwide, Bethesda, Maryland; 301.581.4600http://www.hermangroup.com/retentionconnection/http://www.capitalhgroup.com/weAre/research/KeepingTopTalentSurvey.pdf

Interview About Pets Essay Example

Interview About Pets Essay Characteristics of the interviewee: Elderly women in her fifties Empty nester- no kids Has 13 cats at home There are 300 cats on campus. This is the fourth time somebody brought it to me. He has got a collar with at tag on him saying my home is UTA. Anyway we do a lot of rescuing on campus. My husband’s second job, he works at a vet clinic. The vet clinic he works for has a kitten that somebody just brought in and dumped, he has three of them home. We have plenty of them at home. He has got three from the clinic and one from trapped three weeks ago. Anyway we have 13 at home. I never had cats before. In India we have three dogs at home, in India its still not popular to have cats at home. Right, yeah cats are not pet to you guys, and there is usually a lots of dogs in the streets and not lots of cats right. Here in this campus you wouldn’t know there are lots of cats. At nights you see a lot. A bunch of them near the engineering building since they started construction over there, now there are at the life science building. The oldest one there on campus he has probably been there for 12 years. He is a grown old man, he has been here for a long time. There are around and you hardly see them. We will write a custom essay sample on Interview About Pets specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Interview About Pets specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Interview About Pets specifically for you FOR ONLY $16.38 $13.9/page Hire Writer I feed a group at the Lutheran centre and you see my cats usually comes out and I have to be really careful when I walk across the street, if they see me they run into the street. I have to approach, make sure I make no noise because when they see me, they come running and I don’t want them to run across uta blvd. Yeah its not safe (smile) Its not a good thing (laughing) (She was showing her pet frog in a case case) the whole thing about animals is that you have to make them comfortable. Make them happy pet. Yeah. We have a small fish tank at home, because in uta housing we are not allowed to have pets. No pets. So we have a small fish tank with the gold fishes and the cuppies. Its good to have pets at home. Well I had a 100 gallon tank at home with gold fish in it and when the winter came in we put the tortoises in it, when they were smaller. Now my husband gave the 100 gallon tank for some guy who uses it for snakes, this was in 1987. That was in 1987. I had pets for a long time. Long history of pets Yeah. We never had dogs before because I had always been partial to cats. Now we can leave the cats all day long and we have little cat boxes. They are self sufficient. Working full time you can still have quite a few cats and maintain. Saturday we usually are at the vets office from 8am till noon when they close because they need shots, flu checks and when we have 13 there is going to be something every weekend. Yeah somebody obviously needs something or the other. The only animal that we ever bought a, that I ever have put in a casket was this little girl and she was my grand champion. She was 13 when I had to put her down. I had this cat for so long and this was the animal like 1 in a million okay. We have lots of cats. I had to put him down when he was 13 and he had a kidney failure. hen they get that old their kidneys fail, in cats the kidneys go the first thing and it is not fair to keep them alive. They just lose their fluid. So anyway this little girl was the very first grand champion cat I have ever had. This was the only one for which the casket was built for. Usually we wrap them in a towel and put them down. For her we had a special wood en box made for her, wrapped in her favorite blanket lining. I did the whole thing. I am the one who dug her the hole for her body. I was like okay. She was the only one who got the casket. She was not the regular (pause) I can’t even explain. It was one of the special ones. Yeah even for one of my pets, mom didn’t want to send her just like that. She wrapped her in her saree before sending her. She was the only one for casket. The rest of them we just wrapped in their favorite blankets. We have heating pads for pets at home, we don’t heat the house. Yeah that good because we will not be able to accustom to that heat at home. Whoever is gonna buy our home is going wonder whether we have a pet cemetery in our backyard. We have tortoises, parrots. Do cats needs lots of physical activities like dogs? The cats make up their own games and they don’t need to have one. So they don’t need to have a strict fitness regime. No they don’t. we have cats under the age of 1. They are nuts. They just run around, chase each other. They are crazy. We call crazy hour. Right before you feed them. Its like â€Å"hurry mom, are you coming? † Do you get to train them? No. I cant say any of my cats are trained. What about cats climbing? Our house is not made for people anymore. When me and my husband moved in we took all the carpet off. Carpets are something which are worse for people with asthma. How about grooming the pets. All my cats except one are short hair. I don’t want them to have. Every day I check them for bumps and lumps. That’s how I found cancers in some of our older cats. When they get older you really need to stay on top of that. Just a regular examination would help. Right. The UTA cats gets lots of abscess. The only one for which we got a casket was for this one. (she showed me the picture of the cat) when was this. This was way back in 1997. I don’t think there was even option of getting a casket. So built your own? Yeah. I don’t remember there was one. PetSmart was new to the area. I don’t think they had an idea of casket. That’s a sad part and I don’t think they would link this to the happy pet store. I don’t think people are going to accept that. â€Å" This is a happy place† The pet casket part I did it for me and not for her. I did it for me because she was gone. But there are people who do pet cemetery, but I hear horror stories that they are not maintained and they are not buried as they are supposed to be. Of course lots of people who live in apartments, they don’t really have a choice. They either leave their veterinarian take their pet. Lots of veterinarian do cremation and they give their ashes to you. I personally feel to donate the pets organs before burying or cremating. What do you feel about these pictures. Once your animal is down, the veterinarian wraps it and puts it in a box so that you don’t sit with your pet in hand that is dead. They want you get the image out of your head, put it away immediately. So do you think the pet casket removes the psychological breakdown by taking your pet’s image away from you. And that helps you to bring down the emotion and depression. Do you have any idea about the pet casket varieties and price. Frankly speaking I don’t have any idea about the current options for caskets in the market.

History of Affirmative Action

History of Affirmative Action Free Online Research Papers In the 1960’s, President John F. Kennedy first introduced the term Affirmative Action, which he described it as, â€Å"the first step at taking extra measures to ensure integration in federally funded jobs.† Affirmative action policies are used to increase opportunities for minorities by favoring them in hiring and promotions, college admissions, and government contract awards. Minorities include any underrepresented group, especially one depending on race, gender or ethnicity. Those deprecating affirmative action believe that it is unfair to discriminate against members of one group today to compensate for discrimination against other groups in the past. Today, affirmative action has become a very controversial issue among Americans, especially when it comes to college admissions. Universities are now making it harder for the majority (white males) to attend because of their emphasis on diversity. In Jim Huber’s cartoon Politically Correct, he appeals to patho s by using satire to tackle this highly controversial issue. It can most easily be inferred that Jim Huber believes that it is unfair that minorities receive favoritism in college admissions over whites. Huber’s primary intention of the cartoon is located on the surface. By casually reading the cartoon, it appears to be funny, but after analyzing and dissecting it, a deeper meaning can be found Policymakers fervently believe that more than three centuries of enslavement, oppression, and discrimination had so economically deprived African Americans that some mechanism had to be put in place that would at least allow them a fighting chance. Blacks were locked out of the highest paid positions and made considerably fewer dollars than their white counterparts in the same job. Moreover, the number of African Americans enrolling in the nation’s undergraduate and graduate school schools was extremely low. Affirmative Action is a vehicle to correct injustice. The original intent of Affirmative Action was not to provide jobs and other advantages to blacks solely because of the color of their skin, but to provide economic opportunities for those who are competent and qualified. D ue to a history of discrimination, even those with outstanding credentials were often locked out. As the years wore on, it was deemed necessary to add other minorities-such as Native Americans, Hispanics, and Asian Americans-as well as women to the list of those requiring affirmative action in order to achieve a measure of economic justice. Not knowing that his statement on equality would once apply to white males as well, Dr. Martin Luther King Jr. once preached, â€Å"one should not be judged by the color of their skin, but the content of their character.† Because those in the minority are showing steps towards advancement, many believe that affirmative action is no longer necessary. â€Å"The cry for affirmative action makes no sense if the goal is simply equal treatment before the law.† This reverse discrimination is not needed because of the increase of minority enrollment in top colleges and universities and also the advancement of them in the workplace. Those opposing affirmative action feel that it is unnecessary to screen students based on race, ethnicity or gender; and many college admissions boards are selecting students in the underrepresented groups over those who are more qualified. Many feel that selection criteria should be race neutral and colleges and universities should try to attrac t minority students by holding recruitment fairs in locations that are under-served. In addition, some believe that affirmative action deteriorates the self-esteem of minorities in our society because everyone believes that they only got where they are because of the law. Statistics indicate, 57% of African Americans oppose affirmative action, and 65% approve affirmative action based on income. Those in this category feel that preferences should go to the impecunious many with low income. In the world of competition: â€Å"fairness is in the eye of the beholder.† Many believe that affirmative action is a form of reverse discrimination; however, because of the small percentage of minorities attending four-year colleges compared with that of white males, those individuals in the majority still have a great chance of attending the school they wish to enroll in. In addition, contrary to what some may believe, â€Å"emphasizing diversity has not meant admitting unqualified students.† Colleges look for students who will create rich academic and social communities and have the best odds of success in college and their future careers. Colleges also look at different â€Å"academic, geographic, international, socioeconomic, athletic, public, and racial and ethnic,† backgrounds when selecting their students. Affirmative action helps qualified candidates overcome racism and sexism and it is estimated that â€Å"by the time todays college students are at the height of their careers, one-third of the population will be comprised of African Americans and Latinos/Latinas.† By leveling the playing field- affirmative action gives people of color and women the chance to compete in education and business. . . â€Å"White men hold 95% to 97% of the high-level corporate jobs† and without the institution of affirmative action, those in the minority would still face discrimination. The fact remains that, â€Å"if half of the people of color who are admitted to schools under affirmative action programs were cut, the acceptance rate of white males would only increase by 2%.† Almost all business leaders understand that affirmative action is necessary to develop a strong workforce. Not only do women and people of color have a lot to offer their communities, but they also ensure diversity, something highly important to the backbone of society. By viewing the two arguments of affirmative action from a logical standpoint, it is easy to concur that affirmative action is highly beneficial to our society. Affirmative action is in no way reverse discrimination or preference, it is merely a program to ensure equal opportunities and diversity in our communities. It is necessary to ensure â€Å"women and people of color of every economic class have the opportunity to enter all fields.† Until women and people of color get equal pay and education, affirmative action is critical policy in our nation. Because our society is not yet completely colorblind, and because fairness is in the eye of the beholder, affirmative action will be necessary until complete reformation is accumulated. Affirmative Action only opens doors; it is the job and responsibility of women and people of color to walk through those doors by themselves. Research Papers on History of Affirmative ActionMoral and Ethical Issues in Hiring New Employees19 Century Society: A Deeply Divided EraWhere Wild and West MeetComparison: Letter from Birmingham and CritoEffects of Television Violence on ChildrenBook Review on The Autobiography of Malcolm XRelationship between Media Coverage and Social andHip-Hop is ArtCapital PunishmentStandardized Testing History of Affirmative Action Free Online Research Papers A man of African decent wakes up one early morning and walks into his kitchen. He greets his wife with a cheerful, optimistic, â€Å"Good morning!† and sits to eat his breakfast. His wife sits beside him and together they discuss the financial burden they are in. Luckily, the man has an exceptional shot at an impressive job position and is going for the interview today. He kisses his wife goodbye and heads off to the interview. Once he arrives he sits down and has a wonderful meeting. He is well suited and qualified for the position. Once he gets up to leave, a Caucasian man walks in for an interview for the same position. He sits down and within five minutes, he is given the job. Now, obviously the best choice for an employee was not chosen. In this situation, the employer would rather have one race working for him over another. There are many other situations like this one that may even be caused by the religious values, national origin, or sex of a person. Whichever the case, Affirmative Action should be used to stop these acts of discrimination and help create more equal and friendlier opportunities for people. By using Affirmative Action, more opportunities will be opened up, stereotypes can be eliminated, and the world will become a more equal place. Let’s first understand where Affirmative Action originated. It all started when the Thirteenth Amendment was established to abolish slavery. The Fourteenth Amendment was then added to guarantee equal rights to all citizens under law, and the Fifteenth soon followed, which forbids all racial discrimination during voting. These Amendments were made to make all races more equal in life. However, though there were laws, many people still didn’t follow the rules completely. Since those Amendments were enforced, situations have arisen that still do not follow the nondiscrimination laws. There were many court cases presented because of the failure to except others as equals. In 1896, the Plessy v. Ferguson case caused for the ruling of a doctrine that was supposed to keep races separate but equal. However, the African Americans in this situation were still not treated fairly. It was during this time that the Jim Crow laws started spreading throughout the south. In 19 41, Executive Order 8802 was signed by President Franklin D. Roosevelt. This order was meant to help efforts of the Black trade union. Then, in 1954 the Brown v. Board of Education case overturned the Plessy v. Ferguson case which helped eliminate Jim Crow laws. Even though all these major events were taking place, not a lot of progress was being made. Basically, most people were angry about decisions made by the courts, which caused people to want even less to do with other races. Then Affirmative Action was established. President Lyndon Johnson was the first to use this term in 1965. He established Executive Order 11246, which required workers to take in Affirmative Action to make sure employment was given to the right person without the factors of religion, sex, race, or national origin. Since then, Affirmative Action has been a working factor in the neutralization of the United States (Sykes). So why do we need Affirmative Action? To begin with, opportunities are greatly taken away from minorities everyday. For example, in 1931 the Davis-Bacon Act was passed that preserved white male construction jobs from being taken by less expensive black-labor. Little do some people know that this act is still in effect today which limits the number of minority men and women allowed in the construction trade: Davis-Bacon limits competition and work opportunities for public projects, which is a $60 billion market funded by taxpayers through preferential treatment based on 1931 union standards. Eliminating Davis-Bacon would improve opportunities for minority workers and minority firms to gain work and build a lucrative future in construction (Davis-Bacon Impact on Minorities). What Affirmative Action does in this situation is set percentages of minorities that the employer must have working for him or her. Therefore, if a person goes strictly by the Davis-Bacon Act, he or she could be in trouble for not having the correct percentages of all races and sex working for him or her. There are other opportunities cut off to minorities outside of business. When the thirteenth Amendment was established, which abolished slavery, many African Americans found their jobs in factories belonging to down town cities. It is known that the living conditions in inner cities are much cheaper than moving out to suburbs. It is also known that the educational values in inner cities are not as impressive as outer suburb education. These inner city students tend to get looked past. For example, scholarships are a big deciding factor on where a student will attend college. Therefore, students coming out of these poorer families need the extra scholarship funding to help wit h their financial college needs. Affirmative Action gives scholarships to people of just minority race to help give the jump-start they need. Without Affirmative Action, these students could not be chosen for scholarships and could fall behind. Falling behind would only cause the students to stay in the inner city slumps. The longer a person stays in the inner city, the harder it is to get out. Secondly, the world is full of stereotypes against different races, religions, and even sex. Dictionary.com defines stereotype as an oversimplified image, conception, or opinion of a type or group of people. Most stereotypes originate from the human abilities each race holds such as intelligence, athletic ability, or lack there of (Harpalani). For example, some people think of Mexicans as lazy or apathetic. Therefore, when a person of Mexican decent walks in for a job interview given by a man who believes this stereotype, the chances of him or her receiving the job drops dramatically. This is simply because no one wants a lazy person working for them. The job would never get done. However, what if that person is in fact a good worker? What if that person was perfectly suited for that job? It is not right that people have to go through these situations because of what people might think. What about African Americans? When people think of African Americans they may get intimidated or scared at what they might do. Most African Americans not associated with professional sports are immediately thought of as violent or dangerous. According to, A Journal of American History, every Black male in their twenties was in jail, probation, or been convicted of drug handling (Katz, Stern, and Fader as qtd. in Gerstle 94). By reading article after article like this, people start to form views and stereotypes about these different types of people. These actions are not how all people of this race are, however. Some of these people could be turned away from opportunities that they deserve because of these false stereotypes. It is true that there are some crazy people out there, however these crazy people come from all races and religions. With Affirmative Action, stereotypes could be eliminated. When the employers are forced to give minorities jobs to meet the percentages, they may be able to see the person’s real side. With that, stereotypes will eventually fade away. With opportunities opening up and stereotypes disappearing, the world could become a more equal and fair place to live. As of right now, the world and even the United States is divided between races and religions. Although, some people are starting to view others equally, â€Å"we’re not yet at that point where things are race-neutral† (Powell as qtd. in Powell Defends Affirmative Action in College Admissions). There are still problems with how people treat one another and work with each other. If people get the chance to experience other races and religions and learn the true person, the world overall may learn that true person as well. Imagine a place where people all can compromise with each other and everyone is judged based on personality. Appearance is never made fun of and everyone gives everyone a fair chance in society. This would surely be considered country, if not world, peace. This place as of right now is imaginary. However, with Affirmative Acti on, the world could lose the stereotyping and negativity given to minorities. With this name calling eliminated, where people live could be a more peaceful and equal place to live. With that, everyone could live a longer, happier life. Without the help of Affirmative Action, minorities would rarely be given jobs and the prejudice employers would never learn that the stereotyping is wrong. Without people learning the truth about other people, the world can never reach full equality and peace. This peace and equality is all possible with Affirmative Action. Some people fear how it will affect themselves. For example, some Caucasians may be afraid that Affirmative Action could take job opportunities away from them. What these people do not understand is that there are plenty of employers willing to give them job positions. If these people can simply learn to agree and understand the need for it, they will soon realize the fear they have is unnecessary. All that needs to be done is to convince people to treat others as they would want to be treated. This is something that most people are taught at a very young age. It should not be difficult to act upon it as mature, intelligent adults. Good behavior to other races may include not using racial slurs or thinking down on a person because of what he or she looks like. What good do racial comments serve anyway? If they serve no good purpose, then why do people feel it is necessary to say them? To answer this question, let’s think about relationships in a grade school or high school setting. When it comes to girls during these years, a lot of harmful things can be said about one another. Nasty comments are only a result of self-consciousness. People like this think that in order for a person to feel better about his or herself, he or she must make someone else look worse. Therefore, racial comments are only an act of the lack of confidence in oneself. People these comments simply because they want to feel superior to the people around them. People in order to sound â€Å"cool† or to stand out in a crowd also use racial comments. It is easy to laugh at someone, and laughter is a fun thing to have with a group of people. So why not throw some funny racial slurs in the conversations to spice things up? The reason is because the people in the surrounding area will feel it is okay to joke around about other people, which takes away from the pleasant world most people want. Not to mention, no one wants to be made fun of for things that are beyond their control. Not using racial comments keeps a lighter, happier environment that can still be fun and pleasant to be in. Another way Affirmative Action can be used without it affecting others is to make others look for a person’s qualities during interviews rather than the appearance. If everyone learned to do this, Affirmative Action wouldn’t be needed. However, not everyone gives people the fair chance that they deserve as mentioned above. So, help these people that are getting cheated by doing the civil thing. When someone comes into an interview, give him or her the fair chance that they deserve. Everyone deserves a fair chance. Eventually, those set against it will come around to find that it isn’t as hard as they think. Another way that is easy to cope with the Affirmative Action rules is to think positive about them. Life will be hard to work through if the thought of being cheated is used constantly. When is comes to applying for scholarships, students often get irritated at the fact that many scholarships are marked for only minorities. These students need to understand however, that there are many other scholarships that they can still apply for. Also, they could still apply for those minority scholarships. The applications do not say Caucasians cannot apply, they state that they prefer minority to majority race. There are instances where Caucasians apply for minority scholarships and receive the scholarship. This is because not all minorities take advantage of the situations given. For example, a full-blooded Italian student from Christopher High School states, â€Å"Honestly, I really don’t need to receive anything. But, because I am 100% Italian, I can receive various scholar ships to help through college. This can be helpful for other full blooded Italians who are struggling to go to school.† This student understands that there are options out there, but since she does not need them. Instead, she lets other students in need take advantage of them. This is the kind of attitude that all people need to have. She doesn’t think about being cheated opportunities, she gives them to others. With the violence and wars of everyday life, it time for people to put aside race and start thinking as one country. Think of how problems could be eliminated if everyone came together as a country instead of separate groups. Affirmative Action can help lead to this compromise and unity. It is time for people to stand up for Affirmative Action and to help others understand its need in today’s society. Over time, let’s hope that people will not have to use guidelines in treating others fairly. As of right now however, in order to reach a more equal understanding of each other, people must be forced to abide by the rules of Affirmative Action. Davis-Bacon Impact of Minorities. ABC. 22 Apr. 2006 . Dictionary.Com/Stereotype. 2006. 16 Apr. 2006 . Gerstle, Gary. When Affirmative Action Was White. Affirmative Action: The Last Stand (2006): 94. EBSCOHost Apr. 2006. . Harpalani, Vanay. Racial Stereotypes and Achievement-Linked Identity Formation During Adolescence. Scholarly Commons @ Penn. 2005. University of Pennsylvania. Apr. 2006 . Manzella, Giovanna M. Personal interview. 15 Apr. 2006. Powell Defends Affirmative Action in College Admissions. CNN. 20 Jan. 2003. Apr. 2006 . Sykes, Marquita. The Origins of Affirmative Action. Apr. 2006 . Research Papers on History of Affirmative Action19 Century Society: A Deeply Divided EraMoral and Ethical Issues in Hiring New EmployeesBook Review on The Autobiography of Malcolm XCapital PunishmentThe Hockey GameAnalysis of Ebay Expanding into AsiaPETSTEL analysis of IndiaHip-Hop is ArtTwilight of the UAWComparison: Letter from Birmingham and Crito

10 Things Not to Include on Your ResumeÂÂ

10 Things Not to Include on Your Resume   Apart from the cardinal sin of clichà ©s (â€Å"I’m a hard worker† or â€Å"I’m a team player†), there are a few general no-nos to resume-writing. Make sure not to let any of the following sneak into your resume and you’ll never be laughed out of the â€Å"maybe pile.† 1. Typos and mistakesCheck your spelling, punctuation, formatting, and especially grammar.2. An overly casual toneThe time to be cool is at happy hour, once you have the job! Keep your resume 100% professional.3. Clichà ©sWe said it once. We’ll say it again. Find a new, fresh way to express that you’re a team player or a hard worker without resorting to tired, meaningless language.4. Multiple pagesStick to one. Clean and simple. Remember, hiring managers don’t have a lot of time. They’ll appreciate the effort you make to keep things short and sweet.5. Fancy formattingJust say no to background colors, borders, graphics, hearts, or happy faces. Keep it clean.6. Third personKeep things in the first person. â€Å"My responsibilities included†¦,† â€Å"I managed†¦,† etc.7. EmojisSeriously. Just don’t.8. Saying stupid things about yourselfDon’t give a hiring manager any material to joke about in the coffee room. Make sure you have someone read through your resume before sending it out, just so you make sure you don’t say anything cringeworthy.9. A juvenile email addressYou might think it’s really cute to have hotdogbro@me.com, but no one else does. Some combination of your first and last names at a reputable service provider will do just fine.10. A loony fontDon’t use comic sans just to be original. Don’t use script. Don’t use anything fun. Pick a totally boring and professional font if you want your resume to actually get read.

The Impact of Neocolonialism on the Social, Economic and Political Essay

The Impact of Neocolonialism on the Social, Economic and Political Life of Nigeria - Essay Example It can be derived from the report and the previous research conducted on the topic that British colonial rule in Nigeria from the second half of the nineteenth century to the early 1950s is associated with intense violence by the colonisers, with â€Å"the use of force to damage people and objects; the use of force to maintain control; and the use of humiliating words to generate violence reactions†. â€Å"Nigeria was a creation of British colonialism† states Wright, to fulfill British self-interest and political calculations. The country came into being only at the end of the nineteenth century, with British imperial policy drawing together different groups of people and ecological zones over the duration of several decades to form the country. In the first half of the twentieth century, imperial arrogance formulated and implemented policies promoting British rather than African advantage. These policies developed the social and political identities of the colony, and produced long-term problems which Nigeria struggled with after 1960 when the country gained independence from colonialism. Neocolonialism, the last stage of imperialism is defined as â€Å"control of the economic and development destiny by a former colonial area such as Africa by outside powers after independence†. Neocolonialism is illustrated by the British giving independence to Nigeria with one hand, while taking it away with the other. Thesis Statement: The purpose of this paper is to distinguish between Colonialism and Neocolonialism in Nigeria, and to assess the impact of neocolonialism on the social, economic and political life of the country. The Difference Between Colonialism and Neocolonialism in Nigeria Colonialism formed the root cause for political crisis by replacing pre-colonial political systems that worked for Africans with alien models. Ethnic conflicts that now destablise the continent were created by changing the geographical outlines in the map of Africa , bringing diverse people together without taking into consideration established borders. â€Å"The new nation states were artificial and many were too small to be viable† (Obadina 2000, p.1). Not even one-thirds of the countries in Africa have populations larger than 10 million, with Nigeria being a significant exception. African societies were divided into separate groups on the basis of western multi-party democracy imposed by colonial powers. The introduction of party politics by colonial administration fuelled the blaze of ethnic conflicts in Nigeria. The imposition of alien rule makes colonialism a dictatorial regime that did not allow people their right of self determination. Colonialism â€Å"brought death, pain and humiliation to millions of its victims† (Obadina 2000, p.2). Colonialism as a civilizing mission is only a myth, because Europe’s economic and political selfinterest drove the system. However, some useful acts carried out by colonial powers f or fulfilling their economic and administrative needs were the buidling of infrastructure such as railway for carrying export commodities, and undertaking the education of a few Africans to assist them in running the colonies. At the same time, beneficial contributions were not made by colonialism to any part of Africa. Significantly, economically stronger countries like Nigeria and Ghana were depleted of their infrastructure, leaving only a few railway lines, rudimentary communication and commuting systems and limited numbers of graduates. Although colonialism did not help Africa’s poor, the elites flourished as a result of the creation of opportunities by the linking of the continent to the western world. The emergence of neocolonialism with the end of British colonialism

Ijarah and conventional lease contracts Assignment

Ijarah and conventional lease contracts - Assignment Example The main aim of this research is to give detailed characteristic of conventional leasing system and Ijara, to disclose differences and common features and discuss the variety of options and applications of both(Usmani). â€Å"Ijarah† in the language of banking and finance can have two simple definitions â€Å"hiring† and â€Å"leasing† which are commonly interchangeable, but the origin of that word comes from Arabic ‘ajara’ which means ‘recompensing’ or ‘rewarding’. From the view of the Islamic banking system Ijarah is referred to Islamic contract of leasing of property and equipment, of land to be leased to a client for rental payments or stream payments. From the view of Islamic banking system Ijarah is referred to a certain leasing contract of property and equipment or land which is leased to a client for rental or stream payment(Open to comparison). Ijarah word is to symbolize a contract between the two sides – the lessee and the lessor where the lessor is presented as an owner of a property of any kind and he gives permission to a lessee to make use of the usufructs of the property in question with terms agreed about the leasin g and the rental period. According to the fact that Islamic countries cannot be disconnected with their religion Ijarah contract has gained the permission of the Shari’ah due to several authorities(Nizram): The both parts of the contract are to be provided with certain conditions: they must be able to take responsibilities as well as being in sound mind and having reached the age puberty and the majority age. Secondly, the must not be banned to deal with their property, they need to present stability and stay far from being declared bankrupt or wasteful. Both of the sides should not be under pressure re any kind of compulsion. There are four conditions set up for property: first and foremost property must be owned by a lessor, it has to be available for immediate use, it is supposed to be delivered to the lessee and

Political Philosophy and Machiavelli Essay Example for Free

Political Philosophy and Machiavelli Essay Nicolo Machiavelli is a well known philosopher of the Italian Renaissance from the sixteenth century. The return of the Medici family in Florence in 1512 forced Machiavelli out of office, and he wrote The Prince after retiring from the public. The Prince is one of his most famous works, it describes the means by which a new leader may gain and maintain power. His ideas can be applied to new rulers ranging from a new principal to a new president of a new country. While discussing his ideas for new rulers, Machiavelli says Upon this a question arises: whether it be better to be loved than feared or feared than loved? (Machiavelli 98). If a ruler is not able to do both, it is better to be loved than feared. Machiavelli answers his own question through his ideas of what makes a successful ruler. He argues that a prince is much safer being feared than loved. Machiavelli says â€Å" for love is preserved by the link of obligation which, owing to the baseness of men, is broken at every opportunity for their advantage; but fear preserves you by a dread of punishment which never fails. (Machiavelli 99). He says that being loved creates opportunity for being taken advantage of and being feared doesnt fail. Bringing fear to his people with cruelty would make them united and loyal. Most people who are fearful of any authority fear punishment, so they are more inclined to not cross the line of disrespect. Without a doubt, being loved is more desired from the people and has a greater value compared to being feared, even though the perks of being feared can make a leader successful. Since its better to be loved than feared, there are three important characteristics to have to ensure that the new people youre ruling love you; these characteristics are being honest, having respect, and being protective. Honesty is an important characteristic to have because the body of people youre ruling and the way they act is a reflection of yourself. If you make honest and good behavior a key value, your people will do the same. If you dont make honest and good behavior a key value, your people wont trust that you are always doing the right thing and telling the truth. Machiavelli says, Everyone sees what you appear to be, few experience what you really are. (Machiavelli 106). His quote shouldnt be true if youre an honest and truthful leader. Machiavelli says in his quote that a leader does not show his complete self to everyone, that he displays an act of goodness to his people and only reveals what he really is to those who ask for it. Being an honest leader inside and out will only help gain your peoples trust and true love. This quote also ties into the one that reads it is unnecessary for a prince to have all the good qualities I have enumerated, but it is very necessary to appear to have them. (Machiavelli 250). Machiavelli says that a leader must put on a false face to his people and pretend to have qualities that he does not actually have. Its not acceptable to hide yourself from your people because if you say youre going to protect them no matter what and you back out when something bad happens, your people will be disappointed and wont have trust in you. A successful leader who wishes to be loved should be honest to his people for who he really is because it will give him respect. You cant gain respect without giving respect. Respect is one of the most important characteristics to have when being a leader because people always want to be in an environment where they feel valued. A leader isnt going to be successful if their people arent happy and feel as if they arent important. If a leader is genuine with respect, his people will be more willing to give back respect and do as he says. Though, the truth is that it is important to give respect whether they feel the leader deserves it or not. As Machiavelli says, A prince is also respected when he is either a true friend or a downright enemy. (Machiavelli 250). It doesnt matter the relation you have with your leader, whether theyre a true friend or a downright enemy, youre going to respect them just because theyre your leader. Your people may not like what you do, but you will be respected. Its obvious that being respected out of actual love is the better than being being respected out of fear, and that good respect should lead to good confidence within the leader. The feeling of being protected is desired from a lot of people. If youre a new principal, your students and staff want locks on doors and an officer nearby. If youre the new president of a country, your nation wants to know that they have a reliable and strong army fighting for and protecting the country. A successful leader should always be ready for whatever situations may come. Machiavelli says, â€Å"He who does otherwise, either from timidity or evil advice, is always compelled to keep the knife in his hand. (Machiavelli 61). A leader should always be ready for quick action if some situation should arise. Your people will love and admire you if they know youre protecting them and is always cautious for quick problems. It takes great courage and confidence to take full responsibility for your peoples safety and well being. Being honest, having respect, and being protective are characteristics of being a successful but loved leader that have applied to people from before Machiavellis time all the way up to present day. Its easy to spot feared leaders such as Hitler apart from loved leaders like Martin Luther King Jr. Being loved not feared is better to be if you cannot be both because the people youre leading actually like you for who you are and are willing to do what you say, they arent scared into doing it. Martin Luther King Jr. led his people with the same respect they gave him, he was honest and true with his feelings, and he went above and beyond to change the worlds way of how they treated colored people to protect them from getting hurt and discriminated any longer. His people loved and admired him for who he really was, he didnt hide anything. Martin Luther King Jr. was a successful leader because he was loved and possessed honesty, respect and protectiveness.

search engines :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Internet commerce is one of the fastest growing industries today. With the wide range of capabilities the web has it make it easier and cost efficient for businesses to make transactions with other businesses. One factor that allows businesses to find each other is search engines. Search engines are part of the reason the web is growing so rapidly.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Search engines have many capabilities from using key words or phrases to find what you are looking for to using general statements to browse the web. But what exactly is a search engine? Search engines are huge databases of web page files that have been assembled automatically by machine. There are two types of search engines. One type is the individual search engine. This type of search engine compiles its information on to its own database making it accessible when you use that particular engine. It does not use any other engine?s information to help with your search. Then there are the meta-searchers which do not have their own databases. They use a combination of individual search engine?s information simultaneously, from a single site and using the same interface. Meta-searchers provide a quick way of finding out which engines are retrieving the best results for you in your search. There are two ways that Meta-searchers show their results. Most use a single l ist which display multiple-engine search results in a single merged list and had removed all the duplicate entries from the list. The second way that they display their results is through multiple lists. These are separate lists in which are displayed as they are received from each engine leaving the duplicate entries on the list.   Ã‚  Ã‚  Ã‚  Ã‚  Search engines are not very complex in the way that they work. Each search engine sends out spiders to bots into web space going from link to link identifying all pages that it can. After the spiders get to a web page they generally index all the words on that page that are publicly available pages at the site. They then store this information into their databases and when you run a search it matches they key words you searched with the words on the page that the spider indexed. However when you are searching the web using a search engine, you are not searching the entire web as it is presently. You are looking at what the spiders indexed in the past.

Blog Entry

Apart from the usual things that goes along with this class, I can’t help at times to cite things that I really do like and the things that quite irk me off a bit sometimes. These things I like keep me going through on and on with my usual life here in the university and the things I don’t like are the ones that remind me that, yeah, I can’t have it all. I really like talking to people. I really like the feeling that I get to know a lot of different personalities as I go on through this class each and every exercise. Writing my thoughts is one thing I don’t like however.I really find it difficult each and every time I had to write, something like this. It’s like I always wanna talk instead of pushing every keyboard tab in my computer. I also don’t like seeing red or green lines each time I write! It’s so frustrating of a feeling to see a barrage of lines going under each of my work at times, especially at times that I’m cramming to finish off a research paper to meet a deadline. The lines are there to help yeah, but I guess help should also know when and where not to help me so that I could still be in the mood to do the things and write then off well.Think about it, given that I don’t like to write much of my thoughts, how much more if I’d see red and green lines under every words I type. That thing is so horrendous, I just don’t quite like that. Anyway, there could also be other things to be liked about in this class, one of that is having the feeling of being free to do just exactly what we want, the way we want it. I guess nothing could be more exciting than that, I guess some of the readers of this paper know what I mean but yeah, we always have to play by the rules still. Albeit, it is always exciting of a feeling to still play by the rules.Another thing I don’t like is following too much orders and rules in school and at home. It makes me feel that I was born to just foll ow orders. On the other hand, breaking these rules sometimes is one of the things I really do like because deviating at times just provides me the thrills and the act of being caught can always be exciting. To sum up everything, I could say that majority of the things that I like are those that makes me feel that I am free to do what I want and for those that I don’t, they just make me feel frustrated and not to mention, dumb.

Research Evaluation Tables Essay

Through this study, Henri intended to determine whether dynamism in performance measurement systems was appropriate for any change an organization underwent, or if there were circumstances where revision to the performance measurement systems were not needed.  Henri also intended to determine if the link between dynamic performance measurement systems and the performance of an organization were contingent on a level of internal or external change. The third goal of this study was to add additional data on this subject to the scant body of research available on the dynamism of performance measurement systems. | Research Methods| Henri used quantitative/confirmatory analysis in this study. Henri used a mail survey to gather data. The survey used seven point Likery-type scales to assess changes to the performance measurement systems, to determine innovativeness and learning orientation of the organization and organizational performance. All of the tools used in the questionnaire were validated in advance. | Audience| Henri focused this study on two main audiences. The first was to provide information to manager, executives, and professionals charged with running organizations. Henri also intended to add additional research for managerial accounting literature. | Research Evaluation| The researchers in this study used Likert Scale questions to assess performance measurement at the organization. Likert Scales are frequently used when a researcher wants to measure attitudes about a certain topic (Plano Clark & Criswell, 2010). The researchers also demonstrated the validity of the study by having experts in the field test the instrument in three different groups and provide feedback (Plano Clark & Criswell, 2010). One problem with this study was the response rate was only 24 percent which increases the risks of bias in the study (Bowling, 2005). This study is written to cover the topic of how performance measurement should change, and when, which is a practical topics for managers to review. The overall conclusion of this study found organizations willing to periodically review performance measures have better overall organizational performance. This information would be beneficial to my agency because we use performance measures to make decisions in the organization. Evaluating performance measures to ensure they are still applicable to our work will allow us to adjust performance measures to increase overall organizational performance. McCoy and Kinyua completed a cross-sectional study reviewing General Find disbursements over a 12-month period. McCoy and Kinyua chose to look at funding instead of expenditures because they determined it was more accurate and completed. The researchers looked at the population of the countries, the income levels, government funding and also funding sources to identify countries in need of disbursements from the Global Fund more than others. The data was all collected from spreadsheets that were found on the Global Fund website. The date was prepared and present in text, tables and charts. | Audience| This study was intended for executives and decision makers linked to the Global Fund, government officials, donors and health care professionals in the countries receiving money from the Global Fund. | Research Evaluation| This study took the information from public documents located on the Global Fund website. The complete information could be analyzed and because it was factual information and not interview data there were fewer opportunities for bias in the data (Plano Clark & Criswell, 2010). The esearchers in this study followed the process of quantitative data analysis (Plano Clark & Criswell, 2010). A significant problem with this study and the recommendations are the external factors in each country which guide leaders in how they decide to spend funds obtained. Each country is different and many of the countries served have had documented corruption problems which could influence the reliabilit y of the information. This information and process used is useful for the policy makers the study was intended for, but for practical management it is not specific in making recommendations for changes. This process could be used in more practical ways if the planning led to gathering data specific to the situation. The process of determining how to disburse funds depending on need could be useful in my organization. We have a fund to provide financial assistance to patients that are not able to pay for services. Looking at this study, it is important that we develop some methods to determine need based on other funding sources to more objectively determine funding.

Free Essay about Two Soldiers Arcite and Palamon

Free Essay about Two Soldiers Arcite and Palamon Journals The two knights, Arcite and Palamon, both soldiers from Thebes, were close cousins who were sworn brothers. They were captured in war and imprisoned together in a tower in Athens. Palamon noticed the beautiful Emelye on the courtyard and immediately fell in love with her. His compatriot Arcite, noticing Palacons new fascination and hearing him speak of her aloud investigated and discovered the woman in the courtyard, immediately falling in love with her as well. The men quarreled over the love of the woman and their friendship was ruined. Sometime later, Arcite was released on condition that he would be killed if he ever returned to Athens. The question of which of the two men was the most fortunate has been widely discussed, with some citing different factors as key to ones advantages. However, taking everything into consideration, I believe neither of the two was luckier than the other. In fact, I believe that the two brother had it even worse off than they were before, with no obvious winner. First of all, in different ways, the two cousins represented everything that a knight ought to be: they were sworn under the oath of brotherhood, which created a stronger bond similar to that of blood brothers. This relationship was strong as everybody regularly complemented them for being noble and honorable knights. This kind of bond is hard to maintaining leave alone establish one between individuals. Fortunately, they were able to build this friendship. Alas, due to the feuding between the two brothers, this connection was destroyed and they are left without the company and companionship of one another, one they could never establish between Emelye and either one of them. Secondly, once both of them fall in love, they describe their love as a wound that reaches their heart Both men enter into a state of great suffering as none of them can have what they want. The fact that they both share a common affection towards the same woman is also frustrating. Additionally, once they were separated, they moan and groan as each of them is convinced that the other has a greater advantage with Emelye. The truth is, none of them is worse off judging by their constricting circumstances. Judging from these circumstances, it is clear none of they had it better off. The values and ideals of honor and loyalty was an important aspect of men back in 20th century and beyond. These aspects were the essence of manhood and often than not was the subject of most feuds. Unfortunately, the concepts of honor, loyalty and valor are long lost. In the current world, money is the greatest motivator and the source of all evil. We see star players quit their draft team in search of more money; and women getting married for money rather than for love. Loyalty in todays society is laughable, especially after considering almost 60% of marriages end in divorce and 90% of them have a cheating spouse. Personally, I like to think that I do possess some elements of honor However, no one is perfect. In todays contemporary world, one is forced to adapt to prevailing circumstances, which in most times are not the most upright alternatives. In the old days, honor was the primary purpose of life. No one cared how much money one brought in or what king of house one lived in; as long as one earned respected from his peers, which was more than enough. Unfortunately, the modern world is subject to many different fundamentals, where honor is not regarded as a significant element. For my part, I would like to realize a greater level of achievement through embracing a greater degree of honor. Unfortunately, the present world is not that accommodating of this line of thought. This vivid portrait painted of one of the most striking characters in the passage reveals an interesting and audacious personality in the form of the wife. We learn of the wifes ostentatious dressing, lifestyle and bold character. She is not particularly beautiful and is perceived to be vivacious and forceful. Her bright clothes and sophisticated head-dress are ostentations rather than show of elegance. The effect of such behavior is perhaps to popularize herself and her riches, rather than the attempt of uncharacteristic finesse. Of her personal life, we learn that she has had five different husbands in the past, and that three of them were old men. Additionally, she had a tendency of trying to dominate all of them, only to find frustration in achieving this with her fourth and fifth husbands. From the above revelations, we learn that she was not a good person, leave alone a good wife She is a manipulative and opportunistic character that only cared about herself. She is a conniving individual who constantly devised ways of making her husband her slave and debtor. Additionally, she would solicit money from her former partners in exchange for bele chose (sex), threatening to sell herself to other men who would lavish more than she received from her marriage. All though she did endure cruelty from her fifth husband, this does not excuse her actions and behavior as this are all elements of a bad wife. O Brother, Where art Thou is a movie that stands out as one of the Coen brothers most generous, optimistic and delightful pictures. How they manage to that without having a solid plot or story line is something of a miracle. Published sometime before 600 BC, the Odyssey is one of the best known and marvelously creative works of ancient literature. To further accentuate its remarkableness, numerous works of art have been inspired by Homers epic tale, one of them being O Brother, Where Art Thou? The main theme the brothers promote relating to the Odyssey is that of religion Religion is primarily one of the tools Ulysses uses to search for answers in the movie. The writers/directors use biblical references to add significance and structure to their work. It is important for this inclusion as the audience is able to witness characters that seek meaning to their lives through greed, redemption and exclusion. However, through their journey, they find themselves becoming part of a warped detraction of a religious Christian worldview. The Coen brothers depict characters who seek answers and redemption through cultic practices through mockery. For instance, when the singing congregation passes the three convict, Everett comment s, they must be searching for answers. This phrase is repeated several times in the film; becoming key in the structure of the story. The film O Brother Where Art Thou is cleverly based on the famous narrative The Odyssey by the well-known Homer. However, the movie has a few distinctive differences from the original work, including the role Odysseus plays in both works. Although he was a great character and war hero, the movie paint a picture of a different person; one that was a criminal. The writers/directors presented this different portrait of the Greek hero to illustrate the concept of constant running or escape from dire circumstances. The movie is set back in the Great depression era where the main characters are escaping from jail. At the time, criminal activity was widespread and criminals were constantly hunted down. Ulysses is running from the police who cause him a lot of distress, much like Odysseuss journey. Even though he was not running from anyone, the gods did cause him an awful lot of trouble. The character was portrayed as a criminal to illustrate the concept of hardship and difficulty one endures when in a position where no one is on your side due to the position they occupy in the world.

A Beginners Guide to Delphi Database Programming

A Beginners Guide to Delphi Database Programming About the Course: using TADOConnection Email Course Prerequisites: Delphi Programming A Beginners Guide to Delphi Programming Chapters Start with Chapter 1 : Then continue learning, this course already has more than 30 chapters ... CHAPTER 1:Fundamentals of Database Development (with Delphi)Delphi as the database programming tool, Data Access with Delphi...just a few words, Building a new MS Access database.related to this chapter! CHAPTER 2:Connecting to a database. BDE? ADO?Connecting to a database. What is the BDE? What is ADO? How to connect to an Access database - the UDL file? Looking forward: the smallest ADO example.related to this chapter! CHAPTER 3:Pictures inside a databaseDisplaying images (BMP, JPEG, ...) inside an Access database with ADO and Delphi.related to this chapter! CHAPTER 4:Data browsing and navigation Building a data browsing form - linking data components. Navigating through a recordset with a DBNavigator.related to this chapter! CHAPTER 5:Behind data in datasetsWhat is the state of data? Iterating through a recordset, bookmarking and reading the data from a database table.related to this chapter! CHAPTER 6:Data modificationsLearn how to add, insert and delete records from a database table.related to this chapter! CHAPTER 7:Queries with ADOTake a look at how you can take advantage of the TADOQuery component to boost your ADO-Delphi productivity. related to this chapter! CHAPTER 8:Data filteringUsing Filters to narrow the scope of data that is presented to the user.related to this chapter! CHAPTER 9:Searching for dataWalking through various methods of data seeking and locating while developing ADO based Delphi database applications.related to this chapter! CHAPTER 10:ADO CursorsHow ADO uses cursors as a storage and access mechanism, and what you should do to choose the best cursor for your Delphi ADO application.related to this chapter! CHAPTER 11:From Paradox to Access with ADO and DelphiFocusing on the TADOCommand components and using the SQL DDL language to help porting your BDE/Paradox data to ADO/Access.related to this chapter! CHAPTER 12:Master detail relationships How to use master-detail database relationships, with ADO and Delphi, to deal effectively with the problem of joining two database tables to present information. related to this chapter! CHAPTER 13:New...Access Database from Delphi How to create an MS Access database without the MS Access. How to create a table, add an index to an existing table, how to join two tables and set up referential integrity. No MS Access, only Pure Delphi code. related to this chapter! CHAPTER 14:Charting with Databases Introducing the TDBChart component by integrating some basic charts into a Delphi ADO based application to quickly make graphs directly for the data in recordsets without requiring any code. related to this chapter! CHAPTER 15:Lookup! See how to use lookup fields in Delphi to achieve faster, better and safer data editing. Also, find how to create a new field for a dataset and discuss some of the key lookup properties. Plus, take a look at how to place a combo box inside a DBGrid. related to this chapter! CHAPTER 16:Compacting an Access database with ADO and Delphi While working in a database application you change data in a database, the database becomes fragmented and uses more disk space than is necessary. Periodically, you can compact your database to defragment the database file. This article shows how to use JRO from Delphi in order to compact an Access database from code. related to this chapter! CHAPTER 17:Database reports with Delphi and ADO How to use QuickReport set of components to create database reports with Delphi. See how to produce database output with text, images, charts and memos - quickly and easily. related to this chapter! CHAPTER 18:Data Modules How to use the TDataModule class - central location for collecting and encapsulating DataSet and DataSource objects, their properties, events and code. related to this chapter! CHAPTER 19:Handling database errors Introducing error handling techniques in Delphi ADO database application development. Find out about global exception handling and dataset specific error events. See how to write an error logging procedure. related to this chapter! CHAPTER 20:From ADO Query to HTML How to export your data to HTML using Delphi and ADO. This is the first step in publishing your database on the Internet - see how to create a static HTML page from an ADO query. related to this chapter! CHAPTER 21:Using ADO in Delphi 3 and 4 (before AdoExpress / dbGO) How to import Active Data Objects (ADO) type-libraries in Delphi 3 and 4 to create a wrapper around components that encapsulate the functionality of ADO objects, properties and methods. related to this chapter! CHAPTER 22:Transactions in Delphi ADO database development How many times have you wanted to insert, delete or update a lot of records collectively wanting that either all of them get executed or if there is an error then none is executed at all? This article will show you how to post or undo a series of changes made to the source data in a single call. related to this chapter! CHAPTER 23:Deploying Delphi ADO database applications It is time to make your Delphi ADO database application available for others to run. Once you have created a Delphi ADO based solution, the final step is to successfully deploy it to the users computer. related to this chapter! CHAPTER 24:Delphi ADO/DB programming: Real Problems - Real Solutions In real world situations, really doing database programming is much more complex than writing about. This chapter points to some great Delphi Programming Forum threads initiated by this Course - discussions that solve problems on the field. CHAPTER 25:TOP ADO programming TIPS Collection of frequently asked questions, answers, tips and tricks about ADO programming. related to this chapter! CHAPTER 26:Quiz: Delphi ADO Programming What would it look like: Who Wants to be a Delphi ADO Database Programming Guru - the trivia game. related to this chapter! Appendices What follows is a list of articles (quick tips) explaining how to use various Delphi DB related components more efficiently at design and run time. APPENDIX 0DB Aware Grid ComponentsThe list of the best Data Aware Grid components available for Delphi. The TDBGrid component enhanced to maximum. APPENDIX ADBGrid to the MAXContrary to most other Delphi data-aware controls, the DBGrid component has many nice features and is more powerful than you would have thought. The standard DBGrid does its job of displaying and manipulating records from a dataset in a tabular grid. However, there are many ways (and reasons) why you should consider customizing the output of a DBGrid: Adjusting DBGrid column widths automatically, DBGrid with MultiSelect Coloring DBGrid, Selecting and highlighting a row in a DBGrid - OnMouseOverRow, Sorting records in DBGrid by Clicking on Column Title, Adding components to a DBGrid - theory, CheckBox inside a DBGrid, DateTimePicker (calendar) inside a DBGrid, Drop down pick list inside a DBGrid - part 1, Drop down list (DBLookupComboBox) inside a DBGrid - part 2, Accessing protected members of a DBGrid, Exposing the OnClick event for a DBGrid, What is being typed into the DBGrid?, How to Display Only Selected Fields in a DbGrid, How to get DBGrid Cell coordinates, How to create a simple database display form, Get the line number of a selected row in a DBGrid, Prevent CTRLDELETE in DBGrid, How to correctly use the mouse wheel in DBGrid, Making the Enter key work like a Tab key in a DBGrid ... APPENDIX BCustomizing the DBNavigatorEnhancing the TDBNavigator component with modified graphics (glyphs), custom button captions, and more. Exposing the OnMouseUp/Down event for every button.related to this quick tip! APPENDIX CAccessing and managing MS Excel sheets with DelphiHow to retrieve, display and edit Microsoft Excel spreadsheets with ADO (dbGO) and Delphi. This step-by-step article describes how to connect to Excel, retrieve sheet data, and enable editing of data (using the DBGrid). Youll also find a list of most common errors (and how to deal with them) that might pop up in the process. related to this quick tip! APPENDIX DEnumerating available SQL Servers. Retrieving databases on a SQL ServerHeres how to create your own connection dialog for a SQL Server database. Full Delphi source code for getting the list of available MS SQL Servers (on a network) and listing database names on a Server. related to this quick tip!

Tangible and Intangible Brand Attributes Essay Example | Topics and Well Written Essays - 2000 words

Tangible and Intangible Brand Attributes - Essay Example Intangible attributes plays a significant role in attracting more customers towards the products and services by the business. However, there is no clear outline of specific attributes that can achieve this aspect. This section will discuss various attributes that can be used by the restaurants in order to increase the number of clients. Pricing Indian social classes have a major impact on the success of the product in the market. In order for Starbucks to succeed in the Indian market, it needs need to distinguish the needs of people in different social classes. However, people in a higher social class rarely interact with those in a low social class. As a result, the pricing of the product should be unique to ensure that it segments the market and reaches the target market. For instance, outlets located in areas where majority of the people are poor should ensure that the prices of the products are friendly to the population (Kapferer 2012). Coffee Dates Starbucks should organize evening coffee dates for Indian couples. It should ensure that once in a week, it organizes a function to appreciate and make Indian couples feel good while in the outlets. During such days, the company should offer discounted products such as coffee and other meals. This is to ensure that money does not prevent people from enjoying their love (Wells, Burnett & Moriarty 2006). This day should be one when the firm experiences a very low number of customers.

Mission, Vision, and Stakeholders Essay Example | Topics and Well Written Essays - 750 words

Mission, Vision, and Stakeholders - Essay Example This same view was earlier aired by Raynor (1988) where the researcher refers to mission and vision statement as an organisation cornerstone that guide and provide actions, directions and aspirations for the future. Vision statement refers to the desirable (O'Brien & Meadows 2001). In other words, a vision is the articulated goal for the organisation. Unlike mission statement, vision statement is a core goal. Once this is achieved, a direction will be set for the next vision (Soyer & Asan 2007, O'Brien & Meadows 2001, Thomas et.al., 1993). Forman & Camponovo (2004:1) referred to mission statement "as the most basic embodiment of business strategy.. for mission statement is often at the heart of strategy formulation for successful organisation. Raynor (1998) further outlined the role of vision and mission statement which include In addition, Mission and vision statement by defining an organisations' boundaries draw demarcation between one organisation and the other by exhibiting the organisations salient features (Soyer & Asan 2007, O'Brien & Meadows 2001, Forman & Componova 2004). In all, in an organisation the creation of its mission and vision is an important first step in the development of modern, strategic management (Forman & Componova 2004). ... t some carefully crafted and publicly promulgated statement of an organization' s mission, purpose, values, goals, and vision" (Forman & Componova 2004:10) In Wal-mart, the mission and vision statements are defined within five core business principles which include, outstanding customer service, effective and efficient operations, strong capital and liquidity, prudent lending policy and strict expense discipline. However, vision and mission statement are frequently abused by the people trusted to implement it. According to Fama & Jensen (1983) managers of organisations will always act at the expense of the institution because of their personal interest. This is true because bonuses have become a thing of the past (Forman & Componova 2004). Mission and vision statements message must be communicated in precise simple and clear language supported through out the organisation. In today's organisation, this is not often the case due to misalignments; the mission and vision were overstated. Forman & Componova (2004) argued that misuse of this statement is so common and over time hard work is necessary for revival. They caution that, "Unless mission and vision reflect the core values, capabilities, and goals of individual organisations, they cannot shape current and future operations and therefore soon become clichs" (Forman & Componova 2004:7) References Fama, F.E., & Jensen, C.M. (1983). Separation of Ownership and Control. Forman, P.H., & Componovo, J. E. (2004). The business Radiology and the Mission Statement. Journal of American college of Radiology. Volume1, Issue 2, Feb. 2004 Pp.108-112 O'Brien, F., & Meadows, M. (2001). How to develop visions: A literature review, and a revised CHOICES approach for an uncertain world, Journal

Cafe Case Study Example | Topics and Well Written Essays - 750 words

Cafe - Case Study Example The roles and responsibilities of Louis Chen include: Ensuring the continuous running of the Levendary Cafe in China; making strategic decisions that would enable the company to stay competitive and in business against market trends. The company expanded from the USA to China due to the reason that its domestic growth was slowing down progressively from 2008. The company chose to expand by setting up a strategy team that would be used to research on available opportunities in China. More to that was the fact that China had a high potential for investment since their GDP was 14.5% for the past decade and they had a high population of approximately 1.4 billion people. Out of this, the urban population had risen from 36.2% to 46.6% between 2000 and 2009. This was an issue that was discovered and brought about by Mia Foster to the Levendary Cafe CEO in China - Louis Chen. The issue was that Louis Chen was not willing to ensure and implement global standardization of procedures. This was an issue that was projected by Mia Foster to Louis Chen. According to Mia Foster, the CEO of Levendary Cafe in China – Louis Chen was not up to the task of implementing changes that would boost future operations of the organisation. Louis Chen did not follow the standard GAAP Accounts and reporting procedures for Levendary Cafe in China. Apparently, the financial and management reports that were being sent to Denver were in a format that had been â€Å"massaged†. This was an issue where Mia Foster implied that the way Louis Chen managed the China operations would not sustain the company in future. For example: his refusal to follow a standardized global operating procedure; not adhering to GAAP accounting standards. In order to address the challenges being faced in China operations, Mia Foster has to follow the following actions: Raise the questions about the China operations to Louis Chen; confront Louis Chen on the issues

Power Of Advergaming And Its Impacts On Consumers Marketing Essay

Power Of Advergaming And Its Impacts On Consumers Marketing Essay Within the concept of social media, the mass media marketing strategy is one of the crucial tools of product placement on the commercial persuasion and entertainment. Thesis: Assessment of advergaming with respect to its development process, impacts and usage; how usage of advergaming changes as product type differs and; what are the advantages/strengths and disadvantages/weaknesses of advergaming. INTRODUCTION TABLE OF CONTENTS CHAPTERS 1. ADVERAGAMING AS MASS MEDIA MARKETING STRATEGY 1.1. DEFINITION OF ADVERGAMING 1.2. DEVELOPING AN ADVERGAME /ADVERGAMING AS A FUTURE TOOL 2. USAGE OF ADVERGAMING BY BRANDS 2.1. THE INTERNET EFFECT 2.2. IN GAME ADVEISING VIRAL MARKETING 3. THE IMPACT OF ADVERGAMING 3.1. INFLUENCE ON PLAYER 3.2. RESEARCH ON CUSTOMER BEHAVIOR 4. DIFFERENCE THAN OTHER ADVERTISING TOOLS 4.1. ADVANTAGES/STRENGTHS 4.2. DISADVANTAGES/WEAKNESSES 5. USAGE OF ADVERGAMING IN TURKEY ***EXAMPLES 6. HOW USAGE OF ADVERGAMING CHANGES AS PRODUCT TYPE DIFFERS CONCLUSION REFERENCES ADVERAGAMING AS MASS MEDIA MARKETING STRATEGY Definition of Advergaming The question of what advergaming is can be approximated in diffrent ways. In the manner of linguistic portmanteau it is of advertising and gaming. Techniquely, it is the practice of using video games to advertise a product, organization or viewpoint. [2] As a term, it was coined in January 2000 by Anthony Giallourakis. Later on it was mentioned by Wireds Jargon Watch column in 2001. [2] An advergame is an online video game that has brand related images and/or themes embedded within it. As marketers have begun to catch on to the idea, Websites containing advergames have been published by a diverse variety of corporations and non-profit organizations. [1] Besides the usages of product placement within a game, a more effective and innovative way of designing a game only for the purpose of advertising a brand or a product is recently being used by advertiser in order to reach to targets on an online platform. Advergames are such video games which are funded directly by an advertiser. Also, they usually are distributed free of charge to the consumers. The differences between the product placement and advergaming was clearly determined in the book Changing the Game, by David Edery and Ethan Mollic like highly integrated product placement, well-designed advergames have the power to entertain consumers in an engaging and informative way. On the other hand, unlike product placement advergames offer business more control over the context in which the brand is experienced by consumers and saves them the possible hassle of operating within the constraints imposed by game developers. [3] To sum up, advergaming is an interactive game-product created for being more well known by the customers and increasing brand equity. The core idea of advergame is receiving information while entertaining the game. The other facilities of advergames will be examined in the following sections. Developing an Advergame / Advergaming as a future tool Advergames are still a very new research area. With the usage of simulations, advergames aims to inform the customers about what they will experience after trying the product in real life. Advergames also have the ability to create curiosity in the minds of targets which would lead a high selling rate. One o the greatest example of advergaming is the Americans Army. [8] The actual aim behind developing such a game was first by tempting the gamers being a solider, increasing the army population. Today, the game has more than 100.000 gamers. Similarly, in order to take attention to the hunger and starvation problem in the world, United Nations also developed an advergame called Food Force. These two huge projects show us how much an advergame would be powerful and influential in the log run. The benefits of advergames such as; the brand image reinforcement, databases created from the advergame can be used for demographics research, targeted markets can be reached by your advertising (when the game link is emailed), visitors may spend more time on your site, increased traffic due to viral marketing. [5] USAGE OF ADVERGAMING While the usage of advergaming being explained, firstly the question of why advergames should be used has to be answered. Most of the advertisement forms cause the customers to loose their interest and patience. So therefore, advergames which has the benefits mentioned above are very welcomed as an innovative way of both advertising and advertainment. The reason is because; the high interaction attracts consumers to join the game. In the world of Advergame, the participation of game is the participation of advertisement. [9] Interactivity, uniqueness, viality, technology are the basic content for the question of how an advergame should be. [9] Secondly, the brands should care about the following points if they want to use advergames more effectively and create powerful advergames. The steps can be sorted as first, brand and target group positioning analysis (e-marketing strategy analysis) have to be done. Later, game planning and design (Market specific game planning and project plan) is needed to be completed. Third, creative design and programming (art design and art programming development) is also necessary for a strong advergame. Then, game promotion and publication (make the website promotion plan) and collection and analysis of statistics emerges. Lastly, online evaluation and suggestions are done for a complete advergame. [9] All in all, the usage of advergames has to be considered in two perspectives which are why a company should take advantage of advergames and how should it create a more powerful one in order to reach more customers and have more profit. In the following parts the internet effect in our lives will be considered to give a wider point of view that the advergames are the most influential and powerful tools of online advertising. Further, the in-game advergaming and viral marketing concepts which are the tools of advergaming process will briefly be explained. The Internet effect Since reaching the most number of customers is the main aim of brands to increase their profits, in order to be being known by a wider mass, they first have to conquer the areas used by these customers. Internet is one of these fields since it is being used by almost everyone nowadays. In his article The Ability of Branded Online Games to Build Brand Equity: An Exploratory Study, David Deal approaches the increasing usage of internet as a growing trend toward turning off the television and tuning in to the Internet is forcing many marketers to enter a relatively unexplored advertising arena where the best methods of reaching and influencing customers are as yet unknown.[1] In the article he also argues, the studies have found that many Internet users spend their online time by playing video games. This realization, with the help of the researches leads a new mass media marketing strategy that integrates games with advertisements which is advergaming: a hybrid form of branded entertai nment. [1] The growing use and acceptance of internet in our lives, forced the marketers to use new media rich forms of online entertainment ways where they are more interactive and incorporated than previous ones. This also results with spending less time with traditional media, especially television. The rest of the leisure time is being preferred to be spent on internet. [1] Therefore, one of the best ways to include a marketing message which is needed to be reallocated by the companies, become internet. Furthermore, a greater portion of the internet population is getting used to the new forms of entertainment, especially with the available video games. [1] That is actually where advergaming takes its power from. Within the last ten years, the aim of reaching these online consumers was very crucial for advertisers. In order to discover that how much an average individual looks at a Website page, there have been several studies done. The results show less than half of all banner ads to which people were exposed, are being perceived. [5, 9] As a result, advertisements that people purposely avoid viewing simply do not have an opportunity to make an impression. [1] Then the idea of forcing the consumers to look at these online ads became a new trend. The pop-ups, interstitials, and pop-unders which were very intrusive, were found to be even more disliked than banner ads. [1] One of the imported points of this type of advertising is the amount of time that the gamers spend not only by playing the game but also by interacting with an advergame and as a result being exposed to the marketing message. There are several factors determine the time interval such as age, gender, type of game, and involvem ent with brand or product. The duration can range from 5-7 minutes (for a typical scenario) to 35 minutes (such as for Coca-Colas Live the Madness game) or longer [13, 16]. [1] In game advertising Viral Marketing Advergaming can be achieved mainly by two different ways. First, the brands can prepare thir own games and present to the customers. Second, they can also place the ad in to the games that already exist and have many players. The Sims or Second Life would be given as examples. The second is also named as in-game advertising. Moreover, beyond in-game advertising, Internet also encourages the gamers (users) to invite their friends to participate the games which could favor promotion form mouth to mouth, or viral marketing [2] where it can be defined as a marketing technique whereby information about a companys goods or services is passed electronically from one Internet user to another. In game advertising is being used very commonly since it is easier and less costly for a company than building their own online game. Also, by placing their logos, brand images, or the products as a simulation into a game, which is widely being played all around the world, companies can increase the probability to reach more and more customers. It is a huge arena so that impacts will also be quite large. THE IMPACT OF ADVERGAMING Influence on children Nutritious vs. Obesity Advergames are one of the most used marketing strategies to attract children and teenagers, creating in them an emotional link with the brand. This strategy can modify attitudes, in many occasions without applying responsible consumption, because the processes by which children purchases decisions are made are not as structured as adult decisions. [7] Its Childs Play: Advergaming and the Online Marketing of Food to Children [10] how advergames, which are online computer games developed to market a product, affect consumption of healthier and less healthy snacks by lowincome African American children.[6] Playing With Food: Content Analysis of Food Advergames [11] iyi anlamda Games with an Agenda: Entertainment for Consciousness Building [12] Researchs on customer and advergame relation Since the advergaming concept is a new format of advertising, even though it appears as promising, there have been a very little number of researches on it that scientifically prove its effectiveness. Also the adoption of the customers all around the world has not been justified yet and still unknown. [1] However, its potential cannot be underestimated. Before considering some of the researches and their results, it is necessary to mention that, since the advergaming is an internet based online advertisement form and most of the user or gamer population is composed of children and teenagers, the advergames target these two groups at most. However, the recent researches demonstrate that not only kids and teens but also many other surfers play advergames. 59% of the boys ages 13 to 17, 62% of the men ages 18 to 24 who go online, the largest group of women game players is between the ages of 45 and 54. [5] So therefore, according to that statistics it can be claimed that the advergaming is not only for kids any more. Here are some of the research examples and it will be examined that how there researches resulted in the means of advergaming. These types of researches are trying to measure the effects of online advertising on customers, by comparing interactive and non-interactive ads in order to determine their relative efficiencies across brand equity. At the end, it is concluded that visually stimulating and interactive forms of advertising are more effective at brand building in the sense of components of brand equity (aided brand awareness, online ad awareness, message association, brand favorability, and purchase intent). Indeed, highly interactive and animated advertising format could be expected to have a greater impact on brand equity than a traditional banner advertisement.[1] Some other studies are trying to figure out the emotional attachment of users to the brand. They claim that this emotional arousal generated by a brand with an interactive format of advertising increases an individuals attitude toward the advertisement positively to which they are exposed. The results show that the greater degrees of interactivity with an advertisement produced the higher levels of appreciation for the ad itself and for the Website on which it was deployed. [1] To sum up, researches have found that the less time a person that enjoys an advertisement spends thinking about the actual marketing message itself, the more they will like the advertisement [18]. [1] These studies indicate that for the advertisement the advergames could be expected to have a high level of appreciation. DIFFERENCE THAN OTHER ADVERTISING TOOLS Advantages/strengths A 2002 study comparing different ad types [12] found that advertisements that involved animations and/or interactivity were twice as effective as ordinary banner ads at generating message association, a component of brand equity. Interactive ads were compared to non-interactive ads to determine their relative merits across five different components of brand equity (aided brand awareness, online ad awareness, message association, brand favorability, and purchase intent). Disadvantages/weaknesses USAGE OF ADVERGAMING IN TURKEY Examples Rabarba.com HOW USAGE OF ADVERGAMING CHANGES AS PRODUCT TYPE DIFFERS CONLUSION Traditional product placement has taken on new meaning and force.