Sunday, November 17, 2019

Political Philosophy and Machiavelli Essay Example for Free

Political Philosophy and Machiavelli Essay Nicolo Machiavelli is a well known philosopher of the Italian Renaissance from the sixteenth century. The return of the Medici family in Florence in 1512 forced Machiavelli out of office, and he wrote The Prince after retiring from the public. The Prince is one of his most famous works, it describes the means by which a new leader may gain and maintain power. His ideas can be applied to new rulers ranging from a new principal to a new president of a new country. While discussing his ideas for new rulers, Machiavelli says Upon this a question arises: whether it be better to be loved than feared or feared than loved? (Machiavelli 98). If a ruler is not able to do both, it is better to be loved than feared. Machiavelli answers his own question through his ideas of what makes a successful ruler. He argues that a prince is much safer being feared than loved. Machiavelli says â€Å" for love is preserved by the link of obligation which, owing to the baseness of men, is broken at every opportunity for their advantage; but fear preserves you by a dread of punishment which never fails. (Machiavelli 99). He says that being loved creates opportunity for being taken advantage of and being feared doesnt fail. Bringing fear to his people with cruelty would make them united and loyal. Most people who are fearful of any authority fear punishment, so they are more inclined to not cross the line of disrespect. Without a doubt, being loved is more desired from the people and has a greater value compared to being feared, even though the perks of being feared can make a leader successful. Since its better to be loved than feared, there are three important characteristics to have to ensure that the new people youre ruling love you; these characteristics are being honest, having respect, and being protective. Honesty is an important characteristic to have because the body of people youre ruling and the way they act is a reflection of yourself. If you make honest and good behavior a key value, your people will do the same. If you dont make honest and good behavior a key value, your people wont trust that you are always doing the right thing and telling the truth. Machiavelli says, Everyone sees what you appear to be, few experience what you really are. (Machiavelli 106). His quote shouldnt be true if youre an honest and truthful leader. Machiavelli says in his quote that a leader does not show his complete self to everyone, that he displays an act of goodness to his people and only reveals what he really is to those who ask for it. Being an honest leader inside and out will only help gain your peoples trust and true love. This quote also ties into the one that reads it is unnecessary for a prince to have all the good qualities I have enumerated, but it is very necessary to appear to have them. (Machiavelli 250). Machiavelli says that a leader must put on a false face to his people and pretend to have qualities that he does not actually have. Its not acceptable to hide yourself from your people because if you say youre going to protect them no matter what and you back out when something bad happens, your people will be disappointed and wont have trust in you. A successful leader who wishes to be loved should be honest to his people for who he really is because it will give him respect. You cant gain respect without giving respect. Respect is one of the most important characteristics to have when being a leader because people always want to be in an environment where they feel valued. A leader isnt going to be successful if their people arent happy and feel as if they arent important. If a leader is genuine with respect, his people will be more willing to give back respect and do as he says. Though, the truth is that it is important to give respect whether they feel the leader deserves it or not. As Machiavelli says, A prince is also respected when he is either a true friend or a downright enemy. (Machiavelli 250). It doesnt matter the relation you have with your leader, whether theyre a true friend or a downright enemy, youre going to respect them just because theyre your leader. Your people may not like what you do, but you will be respected. Its obvious that being respected out of actual love is the better than being being respected out of fear, and that good respect should lead to good confidence within the leader. The feeling of being protected is desired from a lot of people. If youre a new principal, your students and staff want locks on doors and an officer nearby. If youre the new president of a country, your nation wants to know that they have a reliable and strong army fighting for and protecting the country. A successful leader should always be ready for whatever situations may come. Machiavelli says, â€Å"He who does otherwise, either from timidity or evil advice, is always compelled to keep the knife in his hand. (Machiavelli 61). A leader should always be ready for quick action if some situation should arise. Your people will love and admire you if they know youre protecting them and is always cautious for quick problems. It takes great courage and confidence to take full responsibility for your peoples safety and well being. Being honest, having respect, and being protective are characteristics of being a successful but loved leader that have applied to people from before Machiavellis time all the way up to present day. Its easy to spot feared leaders such as Hitler apart from loved leaders like Martin Luther King Jr. Being loved not feared is better to be if you cannot be both because the people youre leading actually like you for who you are and are willing to do what you say, they arent scared into doing it. Martin Luther King Jr. led his people with the same respect they gave him, he was honest and true with his feelings, and he went above and beyond to change the worlds way of how they treated colored people to protect them from getting hurt and discriminated any longer. His people loved and admired him for who he really was, he didnt hide anything. Martin Luther King Jr. was a successful leader because he was loved and possessed honesty, respect and protectiveness.

Thursday, November 14, 2019

search engines :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Internet commerce is one of the fastest growing industries today. With the wide range of capabilities the web has it make it easier and cost efficient for businesses to make transactions with other businesses. One factor that allows businesses to find each other is search engines. Search engines are part of the reason the web is growing so rapidly.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Search engines have many capabilities from using key words or phrases to find what you are looking for to using general statements to browse the web. But what exactly is a search engine? Search engines are huge databases of web page files that have been assembled automatically by machine. There are two types of search engines. One type is the individual search engine. This type of search engine compiles its information on to its own database making it accessible when you use that particular engine. It does not use any other engine?s information to help with your search. Then there are the meta-searchers which do not have their own databases. They use a combination of individual search engine?s information simultaneously, from a single site and using the same interface. Meta-searchers provide a quick way of finding out which engines are retrieving the best results for you in your search. There are two ways that Meta-searchers show their results. Most use a single l ist which display multiple-engine search results in a single merged list and had removed all the duplicate entries from the list. The second way that they display their results is through multiple lists. These are separate lists in which are displayed as they are received from each engine leaving the duplicate entries on the list.   Ã‚  Ã‚  Ã‚  Ã‚  Search engines are not very complex in the way that they work. Each search engine sends out spiders to bots into web space going from link to link identifying all pages that it can. After the spiders get to a web page they generally index all the words on that page that are publicly available pages at the site. They then store this information into their databases and when you run a search it matches they key words you searched with the words on the page that the spider indexed. However when you are searching the web using a search engine, you are not searching the entire web as it is presently. You are looking at what the spiders indexed in the past.

Tuesday, November 12, 2019

Blog Entry

Apart from the usual things that goes along with this class, I can’t help at times to cite things that I really do like and the things that quite irk me off a bit sometimes. These things I like keep me going through on and on with my usual life here in the university and the things I don’t like are the ones that remind me that, yeah, I can’t have it all. I really like talking to people. I really like the feeling that I get to know a lot of different personalities as I go on through this class each and every exercise. Writing my thoughts is one thing I don’t like however.I really find it difficult each and every time I had to write, something like this. It’s like I always wanna talk instead of pushing every keyboard tab in my computer. I also don’t like seeing red or green lines each time I write! It’s so frustrating of a feeling to see a barrage of lines going under each of my work at times, especially at times that I’m cramming to finish off a research paper to meet a deadline. The lines are there to help yeah, but I guess help should also know when and where not to help me so that I could still be in the mood to do the things and write then off well.Think about it, given that I don’t like to write much of my thoughts, how much more if I’d see red and green lines under every words I type. That thing is so horrendous, I just don’t quite like that. Anyway, there could also be other things to be liked about in this class, one of that is having the feeling of being free to do just exactly what we want, the way we want it. I guess nothing could be more exciting than that, I guess some of the readers of this paper know what I mean but yeah, we always have to play by the rules still. Albeit, it is always exciting of a feeling to still play by the rules.Another thing I don’t like is following too much orders and rules in school and at home. It makes me feel that I was born to just foll ow orders. On the other hand, breaking these rules sometimes is one of the things I really do like because deviating at times just provides me the thrills and the act of being caught can always be exciting. To sum up everything, I could say that majority of the things that I like are those that makes me feel that I am free to do what I want and for those that I don’t, they just make me feel frustrated and not to mention, dumb.

Saturday, November 9, 2019

Research Evaluation Tables Essay

Through this study, Henri intended to determine whether dynamism in performance measurement systems was appropriate for any change an organization underwent, or if there were circumstances where revision to the performance measurement systems were not needed.  Henri also intended to determine if the link between dynamic performance measurement systems and the performance of an organization were contingent on a level of internal or external change. The third goal of this study was to add additional data on this subject to the scant body of research available on the dynamism of performance measurement systems. | Research Methods| Henri used quantitative/confirmatory analysis in this study. Henri used a mail survey to gather data. The survey used seven point Likery-type scales to assess changes to the performance measurement systems, to determine innovativeness and learning orientation of the organization and organizational performance. All of the tools used in the questionnaire were validated in advance. | Audience| Henri focused this study on two main audiences. The first was to provide information to manager, executives, and professionals charged with running organizations. Henri also intended to add additional research for managerial accounting literature. | Research Evaluation| The researchers in this study used Likert Scale questions to assess performance measurement at the organization. Likert Scales are frequently used when a researcher wants to measure attitudes about a certain topic (Plano Clark & Criswell, 2010). The researchers also demonstrated the validity of the study by having experts in the field test the instrument in three different groups and provide feedback (Plano Clark & Criswell, 2010). One problem with this study was the response rate was only 24 percent which increases the risks of bias in the study (Bowling, 2005). This study is written to cover the topic of how performance measurement should change, and when, which is a practical topics for managers to review. The overall conclusion of this study found organizations willing to periodically review performance measures have better overall organizational performance. This information would be beneficial to my agency because we use performance measures to make decisions in the organization. Evaluating performance measures to ensure they are still applicable to our work will allow us to adjust performance measures to increase overall organizational performance. McCoy and Kinyua completed a cross-sectional study reviewing General Find disbursements over a 12-month period. McCoy and Kinyua chose to look at funding instead of expenditures because they determined it was more accurate and completed. The researchers looked at the population of the countries, the income levels, government funding and also funding sources to identify countries in need of disbursements from the Global Fund more than others. The data was all collected from spreadsheets that were found on the Global Fund website. The date was prepared and present in text, tables and charts. | Audience| This study was intended for executives and decision makers linked to the Global Fund, government officials, donors and health care professionals in the countries receiving money from the Global Fund. | Research Evaluation| This study took the information from public documents located on the Global Fund website. The complete information could be analyzed and because it was factual information and not interview data there were fewer opportunities for bias in the data (Plano Clark & Criswell, 2010). The esearchers in this study followed the process of quantitative data analysis (Plano Clark & Criswell, 2010). A significant problem with this study and the recommendations are the external factors in each country which guide leaders in how they decide to spend funds obtained. Each country is different and many of the countries served have had documented corruption problems which could influence the reliabilit y of the information. This information and process used is useful for the policy makers the study was intended for, but for practical management it is not specific in making recommendations for changes. This process could be used in more practical ways if the planning led to gathering data specific to the situation. The process of determining how to disburse funds depending on need could be useful in my organization. We have a fund to provide financial assistance to patients that are not able to pay for services. Looking at this study, it is important that we develop some methods to determine need based on other funding sources to more objectively determine funding.

Thursday, November 7, 2019

Free Essay about Two Soldiers Arcite and Palamon

Free Essay about Two Soldiers Arcite and Palamon Journals The two knights, Arcite and Palamon, both soldiers from Thebes, were close cousins who were sworn brothers. They were captured in war and imprisoned together in a tower in Athens. Palamon noticed the beautiful Emelye on the courtyard and immediately fell in love with her. His compatriot Arcite, noticing Palacons new fascination and hearing him speak of her aloud investigated and discovered the woman in the courtyard, immediately falling in love with her as well. The men quarreled over the love of the woman and their friendship was ruined. Sometime later, Arcite was released on condition that he would be killed if he ever returned to Athens. The question of which of the two men was the most fortunate has been widely discussed, with some citing different factors as key to ones advantages. However, taking everything into consideration, I believe neither of the two was luckier than the other. In fact, I believe that the two brother had it even worse off than they were before, with no obvious winner. First of all, in different ways, the two cousins represented everything that a knight ought to be: they were sworn under the oath of brotherhood, which created a stronger bond similar to that of blood brothers. This relationship was strong as everybody regularly complemented them for being noble and honorable knights. This kind of bond is hard to maintaining leave alone establish one between individuals. Fortunately, they were able to build this friendship. Alas, due to the feuding between the two brothers, this connection was destroyed and they are left without the company and companionship of one another, one they could never establish between Emelye and either one of them. Secondly, once both of them fall in love, they describe their love as a wound that reaches their heart Both men enter into a state of great suffering as none of them can have what they want. The fact that they both share a common affection towards the same woman is also frustrating. Additionally, once they were separated, they moan and groan as each of them is convinced that the other has a greater advantage with Emelye. The truth is, none of them is worse off judging by their constricting circumstances. Judging from these circumstances, it is clear none of they had it better off. The values and ideals of honor and loyalty was an important aspect of men back in 20th century and beyond. These aspects were the essence of manhood and often than not was the subject of most feuds. Unfortunately, the concepts of honor, loyalty and valor are long lost. In the current world, money is the greatest motivator and the source of all evil. We see star players quit their draft team in search of more money; and women getting married for money rather than for love. Loyalty in todays society is laughable, especially after considering almost 60% of marriages end in divorce and 90% of them have a cheating spouse. Personally, I like to think that I do possess some elements of honor However, no one is perfect. In todays contemporary world, one is forced to adapt to prevailing circumstances, which in most times are not the most upright alternatives. In the old days, honor was the primary purpose of life. No one cared how much money one brought in or what king of house one lived in; as long as one earned respected from his peers, which was more than enough. Unfortunately, the modern world is subject to many different fundamentals, where honor is not regarded as a significant element. For my part, I would like to realize a greater level of achievement through embracing a greater degree of honor. Unfortunately, the present world is not that accommodating of this line of thought. This vivid portrait painted of one of the most striking characters in the passage reveals an interesting and audacious personality in the form of the wife. We learn of the wifes ostentatious dressing, lifestyle and bold character. She is not particularly beautiful and is perceived to be vivacious and forceful. Her bright clothes and sophisticated head-dress are ostentations rather than show of elegance. The effect of such behavior is perhaps to popularize herself and her riches, rather than the attempt of uncharacteristic finesse. Of her personal life, we learn that she has had five different husbands in the past, and that three of them were old men. Additionally, she had a tendency of trying to dominate all of them, only to find frustration in achieving this with her fourth and fifth husbands. From the above revelations, we learn that she was not a good person, leave alone a good wife She is a manipulative and opportunistic character that only cared about herself. She is a conniving individual who constantly devised ways of making her husband her slave and debtor. Additionally, she would solicit money from her former partners in exchange for bele chose (sex), threatening to sell herself to other men who would lavish more than she received from her marriage. All though she did endure cruelty from her fifth husband, this does not excuse her actions and behavior as this are all elements of a bad wife. O Brother, Where art Thou is a movie that stands out as one of the Coen brothers most generous, optimistic and delightful pictures. How they manage to that without having a solid plot or story line is something of a miracle. Published sometime before 600 BC, the Odyssey is one of the best known and marvelously creative works of ancient literature. To further accentuate its remarkableness, numerous works of art have been inspired by Homers epic tale, one of them being O Brother, Where Art Thou? The main theme the brothers promote relating to the Odyssey is that of religion Religion is primarily one of the tools Ulysses uses to search for answers in the movie. The writers/directors use biblical references to add significance and structure to their work. It is important for this inclusion as the audience is able to witness characters that seek meaning to their lives through greed, redemption and exclusion. However, through their journey, they find themselves becoming part of a warped detraction of a religious Christian worldview. The Coen brothers depict characters who seek answers and redemption through cultic practices through mockery. For instance, when the singing congregation passes the three convict, Everett comment s, they must be searching for answers. This phrase is repeated several times in the film; becoming key in the structure of the story. The film O Brother Where Art Thou is cleverly based on the famous narrative The Odyssey by the well-known Homer. However, the movie has a few distinctive differences from the original work, including the role Odysseus plays in both works. Although he was a great character and war hero, the movie paint a picture of a different person; one that was a criminal. The writers/directors presented this different portrait of the Greek hero to illustrate the concept of constant running or escape from dire circumstances. The movie is set back in the Great depression era where the main characters are escaping from jail. At the time, criminal activity was widespread and criminals were constantly hunted down. Ulysses is running from the police who cause him a lot of distress, much like Odysseuss journey. Even though he was not running from anyone, the gods did cause him an awful lot of trouble. The character was portrayed as a criminal to illustrate the concept of hardship and difficulty one endures when in a position where no one is on your side due to the position they occupy in the world.

Tuesday, November 5, 2019

A Beginners Guide to Delphi Database Programming

A Beginners Guide to Delphi Database Programming About the Course: using TADOConnection Email Course Prerequisites: Delphi Programming A Beginners Guide to Delphi Programming Chapters Start with Chapter 1 : Then continue learning, this course already has more than 30 chapters ... CHAPTER 1:Fundamentals of Database Development (with Delphi)Delphi as the database programming tool, Data Access with Delphi...just a few words, Building a new MS Access database.related to this chapter! CHAPTER 2:Connecting to a database. BDE? ADO?Connecting to a database. What is the BDE? What is ADO? How to connect to an Access database - the UDL file? Looking forward: the smallest ADO example.related to this chapter! CHAPTER 3:Pictures inside a databaseDisplaying images (BMP, JPEG, ...) inside an Access database with ADO and Delphi.related to this chapter! CHAPTER 4:Data browsing and navigation Building a data browsing form - linking data components. Navigating through a recordset with a DBNavigator.related to this chapter! CHAPTER 5:Behind data in datasetsWhat is the state of data? Iterating through a recordset, bookmarking and reading the data from a database table.related to this chapter! CHAPTER 6:Data modificationsLearn how to add, insert and delete records from a database table.related to this chapter! CHAPTER 7:Queries with ADOTake a look at how you can take advantage of the TADOQuery component to boost your ADO-Delphi productivity. related to this chapter! CHAPTER 8:Data filteringUsing Filters to narrow the scope of data that is presented to the user.related to this chapter! CHAPTER 9:Searching for dataWalking through various methods of data seeking and locating while developing ADO based Delphi database applications.related to this chapter! CHAPTER 10:ADO CursorsHow ADO uses cursors as a storage and access mechanism, and what you should do to choose the best cursor for your Delphi ADO application.related to this chapter! CHAPTER 11:From Paradox to Access with ADO and DelphiFocusing on the TADOCommand components and using the SQL DDL language to help porting your BDE/Paradox data to ADO/Access.related to this chapter! CHAPTER 12:Master detail relationships How to use master-detail database relationships, with ADO and Delphi, to deal effectively with the problem of joining two database tables to present information. related to this chapter! CHAPTER 13:New...Access Database from Delphi How to create an MS Access database without the MS Access. How to create a table, add an index to an existing table, how to join two tables and set up referential integrity. No MS Access, only Pure Delphi code. related to this chapter! CHAPTER 14:Charting with Databases Introducing the TDBChart component by integrating some basic charts into a Delphi ADO based application to quickly make graphs directly for the data in recordsets without requiring any code. related to this chapter! CHAPTER 15:Lookup! See how to use lookup fields in Delphi to achieve faster, better and safer data editing. Also, find how to create a new field for a dataset and discuss some of the key lookup properties. Plus, take a look at how to place a combo box inside a DBGrid. related to this chapter! CHAPTER 16:Compacting an Access database with ADO and Delphi While working in a database application you change data in a database, the database becomes fragmented and uses more disk space than is necessary. Periodically, you can compact your database to defragment the database file. This article shows how to use JRO from Delphi in order to compact an Access database from code. related to this chapter! CHAPTER 17:Database reports with Delphi and ADO How to use QuickReport set of components to create database reports with Delphi. See how to produce database output with text, images, charts and memos - quickly and easily. related to this chapter! CHAPTER 18:Data Modules How to use the TDataModule class - central location for collecting and encapsulating DataSet and DataSource objects, their properties, events and code. related to this chapter! CHAPTER 19:Handling database errors Introducing error handling techniques in Delphi ADO database application development. Find out about global exception handling and dataset specific error events. See how to write an error logging procedure. related to this chapter! CHAPTER 20:From ADO Query to HTML How to export your data to HTML using Delphi and ADO. This is the first step in publishing your database on the Internet - see how to create a static HTML page from an ADO query. related to this chapter! CHAPTER 21:Using ADO in Delphi 3 and 4 (before AdoExpress / dbGO) How to import Active Data Objects (ADO) type-libraries in Delphi 3 and 4 to create a wrapper around components that encapsulate the functionality of ADO objects, properties and methods. related to this chapter! CHAPTER 22:Transactions in Delphi ADO database development How many times have you wanted to insert, delete or update a lot of records collectively wanting that either all of them get executed or if there is an error then none is executed at all? This article will show you how to post or undo a series of changes made to the source data in a single call. related to this chapter! CHAPTER 23:Deploying Delphi ADO database applications It is time to make your Delphi ADO database application available for others to run. Once you have created a Delphi ADO based solution, the final step is to successfully deploy it to the users computer. related to this chapter! CHAPTER 24:Delphi ADO/DB programming: Real Problems - Real Solutions In real world situations, really doing database programming is much more complex than writing about. This chapter points to some great Delphi Programming Forum threads initiated by this Course - discussions that solve problems on the field. CHAPTER 25:TOP ADO programming TIPS Collection of frequently asked questions, answers, tips and tricks about ADO programming. related to this chapter! CHAPTER 26:Quiz: Delphi ADO Programming What would it look like: Who Wants to be a Delphi ADO Database Programming Guru - the trivia game. related to this chapter! Appendices What follows is a list of articles (quick tips) explaining how to use various Delphi DB related components more efficiently at design and run time. APPENDIX 0DB Aware Grid ComponentsThe list of the best Data Aware Grid components available for Delphi. The TDBGrid component enhanced to maximum. APPENDIX ADBGrid to the MAXContrary to most other Delphi data-aware controls, the DBGrid component has many nice features and is more powerful than you would have thought. The standard DBGrid does its job of displaying and manipulating records from a dataset in a tabular grid. However, there are many ways (and reasons) why you should consider customizing the output of a DBGrid: Adjusting DBGrid column widths automatically, DBGrid with MultiSelect Coloring DBGrid, Selecting and highlighting a row in a DBGrid - OnMouseOverRow, Sorting records in DBGrid by Clicking on Column Title, Adding components to a DBGrid - theory, CheckBox inside a DBGrid, DateTimePicker (calendar) inside a DBGrid, Drop down pick list inside a DBGrid - part 1, Drop down list (DBLookupComboBox) inside a DBGrid - part 2, Accessing protected members of a DBGrid, Exposing the OnClick event for a DBGrid, What is being typed into the DBGrid?, How to Display Only Selected Fields in a DbGrid, How to get DBGrid Cell coordinates, How to create a simple database display form, Get the line number of a selected row in a DBGrid, Prevent CTRLDELETE in DBGrid, How to correctly use the mouse wheel in DBGrid, Making the Enter key work like a Tab key in a DBGrid ... APPENDIX BCustomizing the DBNavigatorEnhancing the TDBNavigator component with modified graphics (glyphs), custom button captions, and more. Exposing the OnMouseUp/Down event for every button.related to this quick tip! APPENDIX CAccessing and managing MS Excel sheets with DelphiHow to retrieve, display and edit Microsoft Excel spreadsheets with ADO (dbGO) and Delphi. This step-by-step article describes how to connect to Excel, retrieve sheet data, and enable editing of data (using the DBGrid). Youll also find a list of most common errors (and how to deal with them) that might pop up in the process. related to this quick tip! APPENDIX DEnumerating available SQL Servers. Retrieving databases on a SQL ServerHeres how to create your own connection dialog for a SQL Server database. Full Delphi source code for getting the list of available MS SQL Servers (on a network) and listing database names on a Server. related to this quick tip!

Sunday, November 3, 2019

Tangible and Intangible Brand Attributes Essay Example | Topics and Well Written Essays - 2000 words

Tangible and Intangible Brand Attributes - Essay Example Intangible attributes plays a significant role in attracting more customers towards the products and services by the business. However, there is no clear outline of specific attributes that can achieve this aspect. This section will discuss various attributes that can be used by the restaurants in order to increase the number of clients. Pricing Indian social classes have a major impact on the success of the product in the market. In order for Starbucks to succeed in the Indian market, it needs need to distinguish the needs of people in different social classes. However, people in a higher social class rarely interact with those in a low social class. As a result, the pricing of the product should be unique to ensure that it segments the market and reaches the target market. For instance, outlets located in areas where majority of the people are poor should ensure that the prices of the products are friendly to the population (Kapferer 2012). Coffee Dates Starbucks should organize evening coffee dates for Indian couples. It should ensure that once in a week, it organizes a function to appreciate and make Indian couples feel good while in the outlets. During such days, the company should offer discounted products such as coffee and other meals. This is to ensure that money does not prevent people from enjoying their love (Wells, Burnett & Moriarty 2006). This day should be one when the firm experiences a very low number of customers.